Home Improvement & Appliances

Interior Paint ads in ChatGPT

Ads shown in ChatGPT conversations about Interior Paint. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 148 ads from 47 advertisers. Most often shown: Thumbtack, Angi and Double G Painting Contractors.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

150
conversations recorded
148
ads shown
47
advertisers
18%
shopping ads

Advertisers shown in Interior Paint conversations

top 25 of 47

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 148 shown ads.

#AdvertiserWebsiteAds shownShare
1Thumbtackthumbtack.com5033.8%
2Angiangi.com96.1%
3Double G Painting Contractorsdoublegpaintingllc.com85.4%
4Lowe'slowes.com53.4%
5Butchers Custom Paintingbutcherscustompainting.com42.7%
6Felt Modernfeltmodern.com42.7%
7Living Spaceslivingspaces.com42.7%
8temu.comtemu.com42.7%
9Wallismwallism.com42.7%
10Wheeler Paintingwheelerpaint.com42.7%
11Blinds.comblinds.com32.0%
12Pro-Elite Drywall Servicesproelitedrywallservices.com32.0%
13Tumbletumbleliving.com32.0%
14123 Remodeling123remodeling.com21.4%
15Art.comart.com21.4%
16Casamontecasamonte.com21.4%
17craneandcanopy.comcraneandcanopy.com21.4%
18Enviro Safety Productsenvirosafetyproducts.com21.4%
19SupplyHouse.comsupplyhouse.com21.4%
20The Wallpaper Guysthewallpaperguys.com21.4%
21top5best.comtop5best.com21.4%
22B-Stock Solutionsbstock.com10.7%
23concreteexchange.comconcreteexchange.com10.7%
24Costwaycostway.com10.7%
25Crediblecredible.com10.7%

22 more advertisers shared the other 22 shown ads.

1 shown product ad (0.7%) did not name the merchant and is not ranked.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)12282.4%
Shopping ad (product name and price)2617.6%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • ThumbtackText ad

    Compare Interior Paint Quotes

    Shown 12 times

  • AngiText ad

    Cabinet Refinishing Pros

    Shown 6 times

  • Double G Painting ContractorsText ad

    Painting Done with Care

    Shown 5 times

  • Wheeler PaintingText ad

    Interior Painting Pros

    Shown 4 times

  • Felt ModernText ad

    Upgrade Your Walls

    Shown 4 times

  • Butchers Custom PaintingText ad

    Butchers Custom Painting

    Shown 4 times

  • Living SpacesText ad

    Complete Your Living Room

    Shown 4 times

  • Blinds.comText ad

    See the Fabric in Your Room Before You Buy

    Shown 3 times

  • TumbleText ad

    Tumble | Rugs Made for Together

    Shown 3 times

  • Pro-Elite Drywall ServicesText ad

    Texture Match

    Shown 3 times

  • CasamonteText ad

    Order $5 Basketweave Samples

    Shown 2 times

  • SupplyHouse.comShopping ad

    3M 7000045660 Stikit Sanding Block 45204, 3-1/4" | SupplyHouse.com

    $44.17

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “best paint and primer for going from red walls to a light gray in one coat”, after the follow-up message, ChatGPT showed an ad from Thumbtack.

    Text ad: “Compare Interior Paint Quotes”

    Best for question · Oct 3, 22:09 ET

  2. In a conversation that began “how much is a gallon of sherwin williams emerald”, after the follow-up message, ChatGPT showed an ad from Wheeler Painting.

    Text ad: “Interior Painting Pros”

    Price question · Oct 3, 22:04 ET

  3. In a conversation that began “how to choose paint colors for open floor plan”, after the follow-up message, ChatGPT showed an ad from Living Spaces.

    Text ad: “Complete Your Living Room”

    Fix or choose question · Oct 3, 22:20 ET

  4. In a conversation that began “best paint for kitchen cabinets that holds up to daily use without chipping”, after the follow-up message, ChatGPT showed an ad from Angi.

    Text ad: “Cabinet Refinishing Pros”

    Best for question · Oct 3, 22:04 ET

  5. In a conversation that began “paint sprayer under $200”, after the follow-up message, ChatGPT showed an ad from temu.com.

    Shopping ad: [17-in-1]airless Paint Sprayer Kit: Includes Rotating Head + 5 Reversible Nozzles + Hose + Guard + 2 Extension Rods +… · $33.14

    Price question · Oct 3, 22:16 ET

  6. In a conversation that began “ppg diamond vs behr premium plus”, after the follow-up message, ChatGPT showed an ad from Enviro Safety Products.

    Shopping ad: ScotchBlue™ Original Painter's Tape 2090-48SC6, 1.88 in x 60 yd (48 mm x 54.8 m), 6 rolls/pack · $46.99

    Comparison question · Oct 3, 22:42 ET

  7. In a conversation that began “I want a moody dark green accent wall in my home office, which brand and color gives deep coverage without streaking?”, after the follow-up message, ChatGPT showed an ad from Art.com.

    Text ad: “Discover Your Perfect Piece​”

    Long scenario question · Oct 3, 22:39 ET

  8. In a conversation that began “is behr marquee worth the money”, after the follow-up message, ChatGPT showed an ad from The Wallpaper Guys.

    Text ad: “South Florida Wallpaper”

    Worth it question · Oct 3, 21:54 ET

  9. In a conversation that began “how do i choose between eggshell and satin for walls in a house with pets”, after the follow-up message, ChatGPT showed an ad from Tumble.

    Text ad: “Tumble | Rugs Made for Together”

    Fix or choose question · Oct 3, 22:33 ET

  10. In a conversation that began “I'm repainting the walls in my mom's house before she sells it, what neutral paint color and brand would appeal to most buyers?”, after the follow-up message, ChatGPT showed an ad from Blinds.com.

    Text ad: “See the Fabric in Your Room Before You Buy”

    Long scenario question · Oct 3, 22:45 ET

  11. In a conversation that began “chalk paint”, after the follow-up message, ChatGPT showed an ad from Butchers Custom Painting.

    Text ad: “Butchers Custom Painting”

    Short search question · Oct 3, 21:34 ET

  12. In a conversation that began “sherwin williams emerald vs duration”, after the follow-up message, ChatGPT showed an ad from Double G Painting Contractors.

    Text ad: “Exterior Painting”

    Comparison question · Oct 3, 22:23 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
313120.9%
Comparison
one product or service against another, or alternatives
242416.2%
Price
what something costs or where to buy it cheaply
232315.5%
Long scenario
a personal situation in a sentence or two
232315.5%
Fix or choose
a problem to fix, or a choice to make
201912.8%
Short search
a few words, like a search box
151510.1%
Worth it
whether something is worth buying or switching to
14138.8%

More in Home Improvement & Appliances

Other Home Improvement & Appliances topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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