Drills & Impact Drivers ads in ChatGPT
Ads shown in ChatGPT conversations about Drills & Impact Drivers. We recorded 145 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 140 ads from 17 advertisers. Most often shown: DK Hardware, temu.com and Home Depot.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Drills & Impact Drivers conversations
17 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 140 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | DK Hardware | 31 | 22.1% |
| 2 | temu.com | 29 | 20.7% |
| 3 | Home Depot | 26 | 18.6% |
| 4 | SupplyHouse.com | 17 | 12.1% |
| 5 | Woodpeckers | 9 | 6.4% |
| 6 | Tool Nut | 7 | 5.0% |
| 7 | DiamondToolStore.com | 3 | 2.1% |
| 8 | Harbor Freight | 3 | 2.1% |
| 9 | intlairtool.com | 3 | 2.1% |
| 10 | Lowe's | 3 | 2.1% |
| 11 | RAD Torque Systems | 2 | 1.4% |
| 12 | Angi | 1 | 0.7% |
| 13 | cocoweb | 1 | 0.7% |
| 14 | Holstery | 1 | 0.7% |
| 15 | Master Wholesale | 1 | 0.7% |
| 16 | PERGOLUX | 1 | 0.7% |
| 17 | Thumbtack | 1 | 0.7% |
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 64 | 45.7% |
| Shopping ad (product name and price) | 76 | 54.3% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- DK HardwareText ad
Shop DK Hardware For All Your Hardware Needs
Shown 23 times
- WoodpeckersText ad
Drill With More Accuracy
Shown 9 times
- Tool NutText ad
Festool Tools For Sale Online
Shown 6 times
- SupplyHouse.comShopping ad
Milwaukee 5262-21 1" SDS Plus Rotary Hammer Kit | SupplyHouse.com
$250.67
Shown 5 times
- Home DepotShopping ad
RYOBI ONE+ 18V Cordless 1/2 in. Drill/Driver Kit with (1) Compact Battery and Charger
$89
Shown 3 times
- temu.comShopping ad
MAKITA 18V 3/8" Right Angle Drill, Keyless
$280.24
Shown 2 times
- DiamondToolStore.comText ad
Husqvarna September Sale -Save 10% On All Products
Shown 2 times
- RAD Torque SystemsText ad
Cordless Torque Up to 11,000 ft-lb
Shown 2 times
- Harbor FreightText ad
Bauer 7.5 Amp Hammer Drill
Shown 1 time
- intlairtool.comShopping ad
Ingersoll Rand D3411 Cordless Compact Screwdriver | 1/4" Hex Chuck | 1800 RPM | 450 (in-lbs) Max Torque
$157.38
Shown 1 time
- AngiText ad
Find Local Concrete Pros
Shown 1 time
- HolsteryText ad
Lightweight, Modular Tool Belt Systems by Holstery
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much does a decent set of masonry and wood drill bits cost”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: 7pcs Upgraded Serrated Masonry Drill Bit Set - Concrete Drill Bit Assortment For Tile, Glass, Metal, Brick, Ceramic… · $5.44
Price question · Oct 3, 21:25 ET
In a conversation that began “my dewalt impact driver just clicks and won't spin, battery is charged, what's wrong”, after the follow-up message, ChatGPT showed an ad from Tool Nut.
Text ad: “Festool Tools For Sale”
Fix or choose question · Oct 3, 22:41 ET
In a conversation that began “I want one tool to drive screws and drill holes in my garage workshop on a $150 budget, which drill or combo should I get?”, after the follow-up message, ChatGPT showed an ad from DiamondToolStore.com.
Text ad: “Save 10% On All Husqvarna Products -September Sale”
Long scenario question · Oct 3, 21:28 ET
In a conversation that began “hilti vs dewalt rotary hammer for a big basement remodel”, after the follow-up message, ChatGPT showed an ad from SupplyHouse.com.
Text ad: “Milwaukee 1-3/4" Rotary Hammer”
Comparison question · Oct 3, 21:33 ET
In a conversation that began “best drill bits for stainless steel”, after the follow-up message, ChatGPT showed an ad from DK Hardware.
Text ad: “Shop DK Hardware For All Your Hardware Needs”
Best for question · Oct 3, 21:56 ET
In a conversation that began “I'm 5 foot 2 and most drills feel heavy and bulky to me, what compact drill would work for general home projects?”, after the follow-up message, ChatGPT showed an ad from Home Depot.
Shopping ad: DEWALT 20V MAX Cordless 1/2 in. Drill/Driver, (2) 20V 1.3Ah Batteries, Charger and Bag · $119
Long scenario question · Oct 3, 22:35 ET
In a conversation that began “is it worth paying for a hammer drill if i only drill into brick a couple times a year”, after the follow-up message, ChatGPT showed an ad from Harbor Freight.
Text ad: “Bauer 7.5 Amp Hammer Drill”
Worth it question · Oct 3, 21:44 ET
In a conversation that began “best compact drill for tight spaces”, after the follow-up message, ChatGPT showed an ad from intlairtool.com.
Shopping ad: Ingersoll Rand D3411 Cordless Compact Screwdriver | 1/4" Hex Chuck | 1800 RPM | 450 (in-lbs) Max Torque · $157.38
Best for question · Oct 3, 21:45 ET
In a conversation that began “masonry drill bits”, after the follow-up message, ChatGPT showed an ad from Woodpeckers.
Text ad: “Drill With More Accuracy”
Short search question · Oct 3, 22:02 ET
In a conversation that began “how to drill into concrete without cracking”, after the follow-up message, ChatGPT showed an ad from Angi.
Text ad: “Find Local Concrete Pros”
Fix or choose question · Oct 3, 21:46 ET
In a conversation that began “cheapest sds rotary hammer for diy”, after the follow-up message, ChatGPT showed an ad from Master Wholesale.
Text ad: “Shop Distar Diamond Tools”
Price question · Oct 3, 22:17 ET
In a conversation that began “impact driver”, after the follow-up message, ChatGPT showed an ad from RAD Torque Systems.
Text ad: “Cordless Torque Up to 11,000 ft-lb”
Short search question · Oct 3, 22:01 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 21.4% |
| Comparison | 23 | 16.4% |
| Long scenario | 21 | 15.0% |
| Price | 21 | 15.0% |
| Fix or choose | 16 | 11.4% |
| Short search | 15 | 10.7% |
| Worth it | 14 | 10.0% |
More in Home Improvement & Appliances
Other Home Improvement & Appliances topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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