DIY Home Security ads in ChatGPT
Ads shown in ChatGPT conversations about DIY Home Security. We recorded 132 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 127 ads from 22 advertisers. Most often shown: SimpliSafe, tapo.com and ESET.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in DIY Home Security conversations
22 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 127 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | SimpliSafe | 70 | 55.1% |
| 2 | tapo.com | 13 | 10.2% |
| 3 | ESET | 11 | 8.7% |
| 4 | Pro-Vigil | 6 | 4.7% |
| 5 | Ring | 5 | 3.9% |
| 6 | Wayfair | 3 | 2.4% |
| 7 | Affordable Installations | 2 | 1.6% |
| 8 | AMAROK | 2 | 1.6% |
| 9 | ECAM | 2 | 1.6% |
| 10 | amazon.com | 1 | 0.8% |
| 11 | Basement Defender | 1 | 0.8% |
| 12 | Black Oak LED | 1 | 0.8% |
| 13 | Bodie Electric | 1 | 0.8% |
| 14 | ButterflyMX | 1 | 0.8% |
| 15 | CasaCam | 1 | 0.8% |
| 16 | ClearVero | 1 | 0.8% |
| 17 | daltonlocks.com | 1 | 0.8% |
| 18 | Gardaworld | 1 | 0.8% |
| 19 | Lorex | 1 | 0.8% |
| 20 | QUICKTEL | 1 | 0.8% |
| 21 | Thumbtack | 1 | 0.8% |
| 22 | top5best.com | 1 | 0.8% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 123 | 96.9% |
| Shopping ad (product name and price) | 4 | 3.1% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SimpliSafeText ad
#1 Rated Home Security
Shown 25 times
- tapo.comText ad
TP-Link Systems Inc.
See Every Detail in 4K
Shown 13 times
- ESETText ad
ESET® Smart Home Protection
Shown 11 times
- Pro-VigilText ad
Video Monitoring Service
Shown 5 times
- ECAMText ad
America’s #1 Video Security Provider | ECAM
Shown 2 times
- Affordable InstallationsText ad
Security Camera Installation
Shown 2 times
- RingText ad
Ring Doorbell - Smart Security
Shown 2 times
- WayfairShopping ad
Moen Smart Water Monitor & Shutoff for Home Plumbing Security
$559
Shown 1 time
- AMAROKText ad
Cameras & Alarms Alone Fail
Shown 1 time
- CasaCamText ad
Security Cameras — No Monthly Fees
Shown 1 time
- GardaworldText ad
GardaWorld - The proven alternative to security
Shown 1 time
- ThumbtackText ad
For everything home could be.
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “where to place security cameras outside”, after the follow-up message, ChatGPT showed an ad from Pro-Vigil.
Text ad: “Video Monitoring Service”
Fix or choose question · Oct 4, 02:17 ET
In a conversation that began “is simplisafe worth it for a small apartment with one door”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.
Text ad: “SimpliSafe Home Security”
Worth it question · Oct 4, 02:11 ET
In a conversation that began “alternatives to adt for diy security”, after the follow-up message, ChatGPT showed an ad from AMAROK.
Text ad: “Cameras & Alarms Alone Fail”
Comparison question · Oct 4, 00:42 ET
In a conversation that began “is professional monitoring worth it or is self monitoring with phone alerts enough”, after the follow-up message, ChatGPT showed an ad from ESET.
Text ad: “ESET® Smart Home Protection”
Worth it question · Oct 4, 03:27 ET
In a conversation that began “I already have Alexa everywhere, which DIY alarm system works best with it, Ring or SimpliSafe?”, after the follow-up message, ChatGPT showed an ad from tapo.com.
Text ad: “See Every Detail in 4K”
Long scenario question · Oct 4, 03:30 ET
In a conversation that began “ring battery doorbell vs nest doorbell battery for someone who uses google home”, after the follow-up message, ChatGPT showed an ad from Ring.
Text ad: “Ring Doorbell - Smart Security”
Comparison question · Oct 4, 01:11 ET
In a conversation that began “is it cheaper to buy a lorex kit or piece together reolink cameras and an nvr”, after the follow-up message, ChatGPT showed an ad from Lorex.
Text ad: “Lorex X5 4K PoE Turret Cam”
Price question · Oct 4, 03:59 ET
In a conversation that began “my wired doorbell camera keeps restarting, is the transformer too weak”, after the follow-up message, ChatGPT showed an ad from Bodie Electric.
Text ad: “Fast Electric Quote”
Fix or choose question · Oct 3, 23:55 ET
In a conversation that began “is eufy worth it”, after the follow-up message, ChatGPT showed an ad from Wayfair.
Shopping ad: eufyCam S3 Pro 4K 2 Cam Kit + HomeBase 3 eufy · $549.99
Worth it question · Oct 4, 04:45 ET
In a conversation that began “how to choose a home security system that doesn't lock me into a contract”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.
Text ad: “#1 Rated Home Security”
Fix or choose question · Oct 4, 03:06 ET
In a conversation that began “wyze vs blink for cheap outdoor cameras on a tight budget”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.
Text ad: “Advanced security cams”
Comparison question · Oct 4, 02:20 ET
In a conversation that began “is a video doorbell worth it in a neighborhood with package theft”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.
Text ad: “Deter Package Thefts”
Worth it question · Oct 4, 02:37 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 26 | 20.5% |
| Comparison | 22 | 17.3% |
| Price | 22 | 17.3% |
| Long scenario | 22 | 17.3% |
| Fix or choose | 14 | 11.0% |
| Short search | 11 | 8.7% |
| Worth it | 10 | 7.9% |
More in Home Improvement & Appliances
Other Home Improvement & Appliances topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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