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Salary.com ads in ChatGPT

In our capture of logged-out ChatGPT, 125 ads from Salary.com appeared on screen (all text ads), in 9 distinct ad copies across 5 industries and 17 topics. Each one appeared after our follow-up message asking for a sponsored ad.

salary.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
125
distinct ad copies
9
industries
5
topics
17

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Salary.com advertised, not how often ChatGPT shows its ads.

Ad copies

Salary.com ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

9 ad copies

  • Salary.com LLCSponsored

    One platform for HR teams

    Text ad · shown 77 times

    Questions it appeared after

    1. “is rippling worth it if we only need hr and payroll and none of the it features”HR Software · Oct 3, 9:23 pm ET
    2. “how to switch payroll providers mid year”Payroll · Oct 3, 9:29 pm ET
    3. “how to pay international contractors legally”Global Payroll & EOR · Oct 3, 11:02 pm ET
    4. “how much should we budget for recruiting software and job boards for 50 hires”Recruiting & ATS · Oct 3, 11:16 pm ET
    5. “what's a normal price per employee for performance management software”Performance Management · Oct 3, 11:44 pm ET

    +72 more conversations with this ad copy

  • Salary.com LLCSponsored

    Compensation software for HR teams

    Text ad · shown 15 times

    Questions it appeared after

    1. “our cafe uses square for sales and wants payroll in the same system, is square payroll good enough or should we use something else?”Payroll · Oct 3, 9:24 pm ET
    2. “best hr software for a 120 person company replacing spreadsheets and a shared drive full of employee files”HR Software · Oct 3, 10:16 pm ET
    3. “zoho people vs bamboohr”HR Software · Oct 3, 10:28 pm ET
    4. “is performance software worth it for 30 employees”Performance Management · Oct 3, 11:17 pm ET
    5. “how to stop commission disputes with reps”Sales Commission Software · Oct 4, 11:15 am ET

    +10 more conversations with this ad copy

  • Salary.com LLCSponsored

    One platform for better talent decisions

    Text ad · shown 10 times

    Questions it appeared after

    1. “best platform for converting long term international contractors into full employees”Global Payroll & EOR · Oct 4, 4:59 am ET
    2. “best hr software for car dealerships”HR Software · Oct 4, 11:15 am ET

    +8 more conversations with this ad copy

  • Salary.com LLCSponsored

    Bring pay into every talent decision

    Text ad · shown 9 times

    Questions it appeared after

    1. “i'm a recruiter doing eight interviews a day and need summaries in our applicant system, which ai notetaker fits that workflow?”AI Meeting Notes · Oct 3, 9:56 pm ET
    2. “lattice vs culture amp”Performance Management · Oct 3, 11:14 pm ET
    3. “15five vs lattice price for a team of 60”Performance Management · Oct 4, 5:25 am ET

    +6 more conversations with this ad copy

  • Salary.com LLCSponsored

    Solve Tough Compensation Questions

    Text ad · shown 5 times

    Questions it appeared after

    1. “s corp payroll”Payroll · Oct 3, 9:57 pm ET
    2. “we got a notice from the irs about payroll tax filings, what should we do first?”Payroll · Oct 3, 10:01 pm ET
    3. “how to track employee goals”Performance Management · Oct 3, 11:04 pm ET
    4. “alternatives to carta for llc companies”Cap Table & Equity · Oct 4, 11:13 am ET
    5. “why do commission tools charge per payee and how do non sales payees affect price”Sales Commission Software · Oct 4, 11:21 am ET
  • Salary.com LLCSponsored

    Tools for HR operations teams

    Text ad · shown 5 times

    Questions it appeared after

    1. “adp payroll pricing for small business”Payroll · Oct 3, 9:58 pm ET
    2. “we're a 25 person marketing agency paying a peo and the costs keep rising, should we switch to our own hr software?”HR Software · Oct 3, 10:14 pm ET
    3. “best payroll for retail stores”Payroll · Oct 3, 10:15 pm ET
    4. “how much is paycom per employee”HR Software · Oct 3, 10:18 pm ET
    5. “onpay pricing per employee”Payroll · Oct 3, 10:21 pm ET
  • Salary.com LLCSponsored

    Browse Salary Benchmarking Guides

    Text ad · shown 2 times

    Questions it appeared after

    1. “how to comply with fair workweek laws”Employee Scheduling · Oct 4, 4:35 am ET
    2. “best commission software with clawback handling”Sales Commission Software · Oct 4, 11:12 am ET
  • Salary.com LLCSponsored

    Turn HR workflows into smarter decisions

    Text ad · shown 1 time

    Questions it appeared after

    1. “what should an hr software rfp include for a 300 person company”HR Software · Oct 3, 10:43 pm ET
  • Salary.com LLCSponsored

    AI that works inside the workflow

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where Salary.com ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 5 more topics, 5 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Salary.com’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Intuit Quickbooks644 ads shown9 shared topicsHumani HR103 ads shown9 shared topicsDeel106 ads shown5 shared topicsJotform3,005 ads shown15 shared topicsGetApp871 ads shown9 shared topicsCoAd.38 ads shown5 shared topicsDatarails137 ads shown7 shared topicsCapterra146 ads shown8 shared topicsJuicebox84 ads shown6 shared topicsLattice23 ads shown2 shared topicsCogniAgent109 ads shown8 shared topicsMonday.com234 ads shown9 shared topicsLinkedIn LTS23 ads shown4 shared topicsTimefold21 ads shown5 shared topicsICIMS14 ads shown5 shared topicsAsana234 ads shown7 shared topicsBambooHR22 ads shown6 shared topicsTalzy15 ads shown3 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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