Atlassian ads in ChatGPT
In our capture of logged-out ChatGPT, 40 ads from Atlassian appeared on screen (all text ads), in 4 distinct ad copies across 3 industries and 16 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 40
- distinct ad copies
- 4
- industries
- 3
- topics
- 16
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Atlassian advertised, not how often ChatGPT shows its ads.
Atlassian ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
4 ad copies
- AtlassianSponsored
Any agent. Any model. One team.
Text ad · shown 19 times
Questions it appeared after
- “is jira service management worth it”IT Help Desk & ITSM · Oct 3, 11:10 pm ET
- “how to keep pull requests small when features are big and touch many parts of the codebase”Code Review · Oct 4, 12:22 am ET
- “I'm a solo developer with no one to review my code, is an ai code review tool good enough to catch real bugs before production?”Code Review · Oct 4, 1:08 am ET
+16 more conversations with this ad copy
- AtlassianSponsored
Better help, powered by AI
Text ad · shown 12 times
Questions it appeared after
- “atlassian statuspage vs instatus price for a business plan with private pages”Uptime Monitoring · Oct 3, 11:11 pm ET
- “teams notifications not working fix”Team Chat · Oct 3, 11:27 pm ET
- “best on call tool with good mobile app”Incident Management & On-Call · Oct 4, 12:00 am ET
- “how do i get support agents to update articles when they find answers that are wrong”Knowledge Base · Oct 4, 12:57 am ET
- “squadcast vs better stack for a startup that needs on call, alerts and a status page cheaply”Incident Management & On-Call · Oct 4, 1:23 am ET
+7 more conversations with this ad copy
- AtlassianSponsored
Give agents a plan. Not a prompt.
Text ad · shown 5 times
Questions it appeared after
- “best team chat for remote companies”Team Chat · Oct 3, 11:13 pm ET
- “I'm the ops manager at a 70 person company where knowledge lives in people's heads, what knowledge base would you start with?”Knowledge Base · Oct 3, 11:50 pm ET
+3 more conversations with this ad copy
- AtlassianSponsored
Agent output. Now 44% better.
Text ad · shown 4 times
Questions it appeared after
- “best self hosted ci for a company with code that can't leave our network”CI/CD · Oct 4, 5:27 am ET
+3 more conversations with this ad copy
Where Atlassian ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
and 4 more topics, 4 ads in all
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where Atlassian’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
How this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
Explore the library
All 20 industries, the most shown topics and the guides, one link each.
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