Advertiser

Elastic ads in ChatGPT

In our capture of logged-out ChatGPT, 103 ads from Elastic appeared on screen (all text ads), in 3 distinct ad copies across 3 industries and 20 topics. Each one appeared after our follow-up message asking for a sponsored ad.

elastic.coLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
103
distinct ad copies
3
industries
3
topics
20

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Elastic advertised, not how often ChatGPT shows its ads.

Ad copies

Elastic ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

3 ad copies

  • ElasticSponsored

    Open by design, no black box

    Text ad · shown 50 times

    Questions it appeared after

    1. “what logs should go into a siem”SIEM · Oct 3, 10:00 pm ET
    2. “how to isolate an infected host with edr”EDR & XDR · Oct 3, 10:39 pm ET
    3. “is there a vulnerability scanner under $1,000 a year that a small business can actually use”Vulnerability Scanning · Oct 3, 11:28 pm ET
    4. “is the oscp worth it for someone who wants blue team roles rather than penetration testing”Cybersecurity Certifications · Oct 4, 1:21 am ET
    5. “how to evaluate appsec vendors with a proof of concept on our own code instead of their demo apps”Application Security Testing · Oct 4, 2:38 am ET

    +45 more conversations with this ad copy

  • ElasticSponsored

    AI that asks before it acts

    Text ad · shown 40 times

    Questions it appeared after

    1. “cortex xdr”EDR & XDR · Oct 3, 9:26 pm ET
    2. “bitdefender gravityzone”Endpoint Security · Oct 3, 10:37 pm ET
    3. “best cspm under $50k a year”Cloud Security Posture · Oct 3, 11:19 pm ET
    4. “squadcast incident management”Incident Management & On-Call · Oct 4, 2:26 am ET
    5. “is there a decent sast and sca tool under $500 a month for a 10 person dev team”Application Security Testing · Oct 4, 2:54 am ET

    +35 more conversations with this ad copy

  • ElasticSponsored

    Transparent AI for SecOps

    Text ad · shown 13 times

    Questions it appeared after

    1. “how long should siem logs be retained”SIEM · Oct 3, 10:17 pm ET
    2. “sophos xdr”EDR & XDR · Oct 3, 10:22 pm ET
    3. “best cspm for azure environments”Cloud Security Posture · Oct 3, 11:21 pm ET
    4. “how to choose a dlp solution”Data Loss Prevention · Oct 3, 11:29 pm ET
    5. “abnormal security vs microsoft defender for office 365”Email Security · Oct 4, 4:17 am ET

    +8 more conversations with this ad copy

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like