Advertiser

Carta ads in ChatGPT

In our capture of logged-out ChatGPT, 17 ads from Carta appeared on screen (all text ads), in 8 distinct ad copies across 6 industries and 12 topics. Each one appeared after our follow-up message asking for a sponsored ad.

carta.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
17
distinct ad copies
8
industries
6
topics
12

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Carta advertised, not how often ChatGPT shows its ads.

Ad copies

Carta ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

8 ad copies

  • CartaSponsored

    Trusted With Over 120k Valuations

    Text ad · shown 6 times

    Questions it appeared after

    1. “our startup got quoted $45k by an auditor plus $20k for software, that feels high for 25 people, what's a more reasonable approach?”Compliance Automation · Oct 3, 10:21 pm ET
    2. “how do I figure out what my startup options are actually worth if the company is private”Equity Compensation Planning · Oct 4, 11:25 am ET

    +4 more conversations with this ad copy

  • CartaSponsored

    Before You Issue Stocks You Need a 409A

    Text ad · shown 4 times

    Questions it appeared after

    1. “best cap table software for an llc with members, profits interests and a waterfall in the operating agreement”Cap Table & Equity · Oct 4, 11:14 am ET
    2. “cake equity review”Cap Table & Equity · Oct 4, 11:16 am ET

    +2 more conversations with this ad copy

  • CartaSponsored

    50K+ Companies Manage Their Equity on Carta

    Text ad · shown 2 times

    Questions it appeared after

    1. “alternatives to embroker for startups”Professional Liability Insurance · Oct 3, 11:31 pm ET
    2. “angellist equity vs carta”Cap Table & Equity · Oct 4, 11:12 am ET
  • CartaSponsored

    Carta | The End-to-End Suite for Private Capital

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • CartaSponsored

    Get Trusted, Accurate 409A Valuations

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • CartaSponsored

    The standard for $200B in AUM

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • CartaSponsored

    Carta Cap Table Management

    Text ad · shown 1 time

    Questions it appeared after

    1. “is ledgy worth the money”Cap Table & Equity · Oct 4, 11:12 am ET
  • CartaSponsored

    The only CRM that speaks your fund’s language

    Text ad · shown 1 time

    Questions it appeared after

    1. “caplinked vs ideals for small deals”Virtual Data Rooms · Oct 4, 11:22 am ET
Where it showed

Where Carta ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like