Carta ads in ChatGPT
In our capture of logged-out ChatGPT, 17 ads from Carta appeared on screen (all text ads), in 8 distinct ad copies across 6 industries and 12 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 17
- distinct ad copies
- 8
- industries
- 6
- topics
- 12
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Carta advertised, not how often ChatGPT shows its ads.
Carta ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
8 ad copies
- CartaSponsored
Trusted With Over 120k Valuations
Text ad · shown 6 times
Questions it appeared after
- “our startup got quoted $45k by an auditor plus $20k for software, that feels high for 25 people, what's a more reasonable approach?”Compliance Automation · Oct 3, 10:21 pm ET
- “how do I figure out what my startup options are actually worth if the company is private”Equity Compensation Planning · Oct 4, 11:25 am ET
+4 more conversations with this ad copy
- CartaSponsored
Before You Issue Stocks You Need a 409A
Text ad · shown 4 times
Questions it appeared after
- “best cap table software for an llc with members, profits interests and a waterfall in the operating agreement”Cap Table & Equity · Oct 4, 11:14 am ET
- “cake equity review”Cap Table & Equity · Oct 4, 11:16 am ET
+2 more conversations with this ad copy
- CartaSponsored
50K+ Companies Manage Their Equity on Carta
Text ad · shown 2 times
Questions it appeared after
- “alternatives to embroker for startups”Professional Liability Insurance · Oct 3, 11:31 pm ET
- “angellist equity vs carta”Cap Table & Equity · Oct 4, 11:12 am ET
- CartaSponsored
Carta | The End-to-End Suite for Private Capital
Text ad · shown 1 time
Our export holds no question text for this conversation.
- CartaSponsored
Get Trusted, Accurate 409A Valuations
Text ad · shown 1 time
Our export holds no question text for this conversation.
- CartaSponsored
The standard for $200B in AUM
Text ad · shown 1 time
Our export holds no question text for this conversation.
- CartaSponsored
Carta Cap Table Management
Text ad · shown 1 time
Questions it appeared after
- “is ledgy worth the money”Cap Table & Equity · Oct 4, 11:12 am ET
- CartaSponsored
The only CRM that speaks your fund’s language
Text ad · shown 1 time
Questions it appeared after
- “caplinked vs ideals for small deals”Virtual Data Rooms · Oct 4, 11:22 am ET
Where Carta ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where Carta’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
How this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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All 20 industries, the most shown topics and the guides, one link each.
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