Consumer Electronics

Smart Home Hubs ads in ChatGPT

Ads shown in ChatGPT conversations about Smart Home Hubs. We recorded 155 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 146 ads from 40 advertisers. Most often shown: Busy Bar, SimpliSafe and allmodern.com.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

155
conversations recorded
146
ads shown
40
advertisers
14%
shopping ads

Advertisers shown in Smart Home Hubs conversations

top 25 of 40

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 146 shown ads.

#AdvertiserWebsiteAds shownShare
1Busy Barbusy.app2617.8%
2SimpliSafesimplisafe.com1711.6%
3allmodern.comallmodern.com149.6%
4tapo.comtapo.com117.5%
5Super Bright LEDssuperbrightleds.com106.8%
6Ringring.com85.5%
7Beetronicsbeetronics.com74.8%
8ESETeset.com64.1%
9MRCOOLmrcooldiy.com42.7%
10Auvik Networksauvik.com32.1%
11amazon.comamazon.com21.4%
12Bluehostbluehost.com21.4%
13City Furniture—21.4%
14Guitar Center—21.4%
15PerimeterEyeperimetereye.com21.4%
16Prado Americaprado.com21.4%
17SupplyHouse.comsupplyhouse.com21.4%
18temu.comtemu.com21.4%
19Thumbtackthumbtack.com21.4%
20Top10.comtop10.com21.4%
211000Bulbs.com1000bulbs.com10.7%
22Angiangi.com10.7%
23Consumer Picksconsumerpicks.org10.7%
24Ericsson—10.7%
25Hungryroothungryroot.com10.7%

15 more advertisers shared the other 15 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)12686.3%
Shopping ad (product name and price)2013.7%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • Busy BarText ad

    BUSY Bar for smarthome

    Shown 26 times

  • allmodern.comShopping ad

    Philips Hue Smart Hub Philips Hue

    $80

    Shown 14 times

  • tapo.comText ad

    TP-Link Systems Inc.

    Deco 7 Pro BE10000 Tri-Band Wi-Fi 7 Mesh System

    Shown 9 times

  • SimpliSafeText ad

    Save 50% Off SimpliSafe

    Shown 9 times

  • Super Bright LEDsText ad

    Free Interactive Bulb Finder

    Shown 8 times

  • ESETText ad

    ESET® Smart Home Protection

    Shown 6 times

  • MRCOOLText ad

    Google Home Ready

    Shown 4 times

  • BeetronicsText ad

    Recessed Touchscreens

    Shown 3 times

  • Auvik NetworksText ad

    See Your Network Diagram in Minutes

    Shown 3 times

  • RingText ad

    Smart Home Integration

    Shown 3 times

  • SupplyHouse.comShopping ad

    Lutron L-BDGPRO2-WH Caseta Smart Hub PRO - Unlocks the Full Power of Caseta Systems via the Lutron App Plus Integrates with Select

    $180

    Shown 2 times

  • temu.comShopping ad

    Zigbee - A Smart For Home With Wifi & Wireless, Controlled Via The Smart - A Remote For Household Devices

    $21.30

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “best smart home hub for apple homekit”, after the follow-up message, ChatGPT showed an ad from allmodern.com.

    Shopping ad: Philips Hue Smart Hub Philips Hue · $80

    Best for question · Oct 3, 23:05 ET

  2. In a conversation that began “best value smart home hub bundle under $200 with sensors included”, after the follow-up message, ChatGPT showed an ad from Ring.

    Text ad: “Ring Home Security Kits”

    Price question · Oct 3, 23:51 ET

  3. In a conversation that began “i have an iphone, my wife has android and we both want to control the lights, what smart home system works best for us”, after the follow-up message, ChatGPT showed an ad from Busy Bar.

    Text ad: “BUSY Bar for smarthome”

    Long scenario question · Oct 3, 23:16 ET

  4. In a conversation that began “i want a smart display in my kitchen for recipes, timers and music, should i get an echo show or a google nest hub”, after the follow-up message, ChatGPT showed an ad from Hungryroot.

    Text ad: “Smart Meal Kits”

    Long scenario question · Oct 3, 22:57 ET

  5. In a conversation that began “best wall mounted smart home panel”, after the follow-up message, ChatGPT showed an ad from Beetronics.

    Text ad: “Recessed Touchscreens”

    Best for question · Oct 3, 23:31 ET

  6. In a conversation that began “is home assistant worth learning for someone who just wants lights on a schedule”, after the follow-up message, ChatGPT showed an ad from Prado America.

    Text ad: “Minimal outlets”

    Worth it question · Oct 3, 23:47 ET

  7. In a conversation that began “my zigbee sensors have terrible range across my house, how do i strengthen the mesh”, after the follow-up message, ChatGPT showed an ad from Consumer Picks.

    Text ad: “Top 5 WiFi Mesh Systems 2026”

    Fix or choose question · Oct 4, 05:09 ET

  8. In a conversation that began “alexa routines not working fix”, after the follow-up message, ChatGPT showed an ad from MRCOOL.

    Text ad: “Google Home Ready”

    Fix or choose question · Oct 3, 23:11 ET

  9. In a conversation that began “is smartthings worth it in 2026”, after the follow-up message, ChatGPT showed an ad from Pottery Barn.

    Text ad: “Electronics & Tech Accents”

    Worth it question · Oct 3, 23:04 ET

  10. In a conversation that began “hubitat elevation”, after the follow-up message, ChatGPT showed an ad from Online Components.

    Text ad: “OnlineComponents.com - Electrical Components”

    Short search question · Oct 3, 23:19 ET

  11. In a conversation that began “how much is home assistant cloud per month and do i actually need it”, after the follow-up message, ChatGPT showed an ad from Oracle.

    Text ad: “Cloud, No Egress”

    Price question · Oct 4, 05:40 ET

  12. In a conversation that began “best smart home controller for a vacation home i want to monitor remotely”, after the follow-up message, ChatGPT showed an ad from ESET.

    Text ad: “ESET® Smart Home Protection”

    Best for question · Oct 4, 02:17 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
343423.3%
Comparison
one product or service against another, or alternatives
242215.1%
Price
what something costs or where to buy it cheaply
232315.8%
Fix or choose
a problem to fix, or a choice to make
221913.0%
Long scenario
a personal situation in a sentence or two
222114.4%
Short search
a few words, like a search box
15128.2%
Worth it
whether something is worth buying or switching to
151510.3%

More in Consumer Electronics

Other Consumer Electronics topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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