Basement Defender ads in ChatGPT
In our capture of logged-out ChatGPT, 16 ads from Basement Defender appeared on screen (all text ads), in 5 distinct ad copies across 4 industries and 12 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 16
- distinct ad copies
- 5
- industries
- 4
- topics
- 12
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Basement Defender advertised, not how often ChatGPT shows its ads.
Basement Defender ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
5 ad copies
- Basement DefenderSponsored
Backup Pump? Test It.
Text ad · shown 6 times
Questions it appeared after
- “battery backup vs water powered backup sump pump”Plumbers · Oct 4, 11:13 am ET
- “battery backup sump pump price”Sump & Well Pumps · Oct 4, 11:17 am ET
+4 more conversations with this ad copy
- Basement DefenderSponsored
Don't Wait for Water
Text ad · shown 3 times
Questions it appeared after
- “best service for clearing a garage floor drain that floods every heavy rain”Drain Cleaning · Oct 3, 10:33 pm ET
- “best service to clear a main line clog that backs up into my basement shower every few months”Drain Cleaning · Oct 3, 10:40 pm ET
+1 more conversation with this ad copy
- Basement DefenderSponsored
Cleanup Now. Prepare Next
Text ad · shown 3 times
Questions it appeared after
- “is it worth paying for a sewer scope on a house built in the 1990s”Home Inspection · Oct 4, 5:31 am ET
+2 more conversations with this ad copy
- Basement DefenderSponsored
Flooded or Came Close?
Text ad · shown 3 times
Our export holds no question text for these conversations.
- Basement DefenderSponsored
Storm Passed. Risk Remains
Text ad · shown 1 time
Questions it appeared after
- “private flood vs fema for condos”Flood Insurance · Oct 3, 11:18 pm ET
Where Basement Defender ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where Basement Defender’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
How this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
Explore the library
All 20 industries, the most shown topics and the guides, one link each.
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