Home Security Installation ads in ChatGPT
Ads shown in ChatGPT conversations about Home Security Installation. We recorded 137 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 135 ads from 27 advertisers. Most often shown: SimpliSafe, Pro-Vigil and ESET.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Home Security Installation conversations
top 25 of 27Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 135 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | SimpliSafe | 75 | 55.6% |
| 2 | Pro-Vigil | 12 | 8.9% |
| 3 | ESET | 6 | 4.4% |
| 4 | ECAM | 5 | 3.7% |
| 5 | tapo.com | 5 | 3.7% |
| 6 | AMAROK | 4 | 3.0% |
| 7 | Jotform | 4 | 3.0% |
| 8 | Gardaworld | 3 | 2.2% |
| 9 | daltonlocks.com | 2 | 1.5% |
| 10 | Ironclad | 2 | 1.5% |
| 11 | amazon.com | 1 | 0.7% |
| 12 | Aura Consolidated Group | 1 | 0.7% |
| 13 | ClarityCheck | 1 | 0.7% |
| 14 | Clopay | 1 | 0.7% |
| 15 | consumeraffairs.com | 1 | 0.7% |
| 16 | Easy Day Electric | 1 | 0.7% |
| 17 | GetApp | 1 | 0.7% |
| 18 | orangehardwares.com | 1 | 0.7% |
| 19 | Pye-Barker Fire & Safety | 1 | 0.7% |
| 20 | Regions Security Services | 1 | 0.7% |
| 21 | renewalbyandersenwindowsanddoors.com | 1 | 0.7% |
| 22 | Ring | 1 | 0.7% |
| 23 | Rocket Money | 1 | 0.7% |
| 24 | Thumbtack | 1 | 0.7% |
| 25 | Top10.com | 1 | 0.7% |
2 more advertisers shared the other 2 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 133 | 98.5% |
| Shopping ad (product name and price) | 2 | 1.5% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- SimpliSafeText ad
#1 Rated Home Security
Shown 53 times
- Pro-VigilText ad
Video Monitoring Service
Shown 11 times
- ESETText ad
ESET® Smart Home Protection
Shown 6 times
- tapo.comText ad
TP-Link Systems Inc.
See Every Detail in 4K
Shown 5 times
- ECAMText ad
America’s #1 Video Security Provider | ECAM
Shown 3 times
- daltonlocks.comText ad
Dalton Smart Locks
Smart Locks for Every Door in Your Home
Shown 2 times
- JotformText ad
Free Contract Termination Letter PDF
Shown 2 times
- IroncladText ad
Vendor Contract Review
Shown 2 times
- GardaworldText ad
GardaWorld - The proven alternative to security
Shown 2 times
- amazon.comText ad
Ring
Best-Ever Battery Doorbell 2K Deal
Shown 1 time
- GetAppText ad
Sign Documents In Seconds
Shown 1 time
- ClopayText ad
LiftMaster: Smart Openers
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “is vivint worth the money”, after the follow-up message, ChatGPT showed an ad from ECAM.
Text ad: “America’s #1 Video Security Provider | ECAM”
Worth it question · Oct 4, 00:33 ET
In a conversation that began “how much does it cost to install six outdoor security cameras with a recorder on a house in houston”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.
Text ad: “#1 Rated Home Security”
Price question · Oct 4, 01:17 ET
In a conversation that began “cost of professional security system installation”, after the follow-up message, ChatGPT showed an ad from AMAROK.
Text ad: “Security That Actually Deters”
Price question · Oct 4, 02:11 ET
In a conversation that began “our house was broken into last week, what security system should we install first and who can do it fast”, after the follow-up message, ChatGPT showed an ad from Wajo.
Text ad: “Need an electrician?”
Fix or choose question · Oct 4, 03:48 ET
In a conversation that began “is a security system worth it for a vacation home that sits empty half the year”, after the follow-up message, ChatGPT showed an ad from ESET.
Text ad: “ESET® Smart Home Protection”
Worth it question · Oct 4, 04:48 ET
In a conversation that began “we want wired security cameras around our new construction house in frisco, is it better to have them prewired during building”, after the follow-up message, ChatGPT showed an ad from Thumbtack.
Text ad: “Top-Rated Local Pros”
Long scenario question · Oct 4, 01:43 ET
In a conversation that began “what should i ask about monitoring, response times and cancellation before signing with a security company”, after the follow-up message, ChatGPT showed an ad from Ironclad.
Text ad: “Vendor Contract Review”
Fix or choose question · Oct 4, 03:56 ET
In a conversation that began “the previous owners left an alarm system in our new house, can we reactivate it or do we need a new one”, after the follow-up message, ChatGPT showed an ad from Pro-Vigil.
Text ad: “Video Monitoring Service”
Fix or choose question · Oct 4, 04:28 ET
In a conversation that began “a home security salesman came to my door offering free equipment with a contract, how do i know if it's a good deal”, after the follow-up message, ChatGPT showed an ad from Aura Consolidated Group.
Text ad: “Scam Call & Text Alerts”
Fix or choose question · Oct 4, 00:45 ET
In a conversation that began “is it worth signing a long contract with adt to get the equipment discount”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.
Text ad: “#1 Rated Home Security”
Worth it question · Oct 4, 03:12 ET
In a conversation that began “best home security company in dallas that installs cameras, sensors and a doorbell in one visit without a long contract”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.
Text ad: “#1 Rated Home Security”
Best for question · Oct 4, 05:42 ET
In a conversation that began “vivint vs adt vs a local alarm company for a new house with cameras and smart locks in texas”, after the follow-up message, ChatGPT showed an ad from SimpliSafe.
Text ad: “#1 Rated Home Security”
Comparison question · Oct 4, 02:43 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 20.7% |
| Comparison | 22 | 16.3% |
| Long scenario | 21 | 15.6% |
| Price | 21 | 15.6% |
| Fix or choose | 20 | 14.8% |
| Short search | 12 | 8.9% |
| Worth it | 11 | 8.1% |
More in Local Home Services
Other Local Home Services topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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