Europe Trip Planning ads in ChatGPT
Ads shown in ChatGPT conversations about Europe Trip Planning. We recorded 146 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 144 ads from 45 advertisers. Most often shown: Expedia, Jotform and Macs Adventure.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Europe Trip Planning conversations
top 25 of 45Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 144 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Expedia | 20 | 13.9% |
| 2 | Jotform | 15 | 10.4% |
| 3 | Macs Adventure | 12 | 8.3% |
| 4 | Exoticca Travel US | 9 | 6.2% |
| 5 | The Olive Odysseys | 9 | 6.2% |
| 6 | Viator | 7 | 4.9% |
| 7 | Allianz | 6 | 4.2% |
| 8 | Daytrip | 5 | 3.5% |
| 9 | Airalo | 4 | 2.8% |
| 10 | Delta Vacations | 4 | 2.8% |
| 11 | La Compagnie | 4 | 2.8% |
| 12 | Viking | 4 | 2.8% |
| 13 | Balkan Trails | 3 | 2.1% |
| 14 | Kensington Tours | 3 | 2.1% |
| 15 | Parga Beach Resort | 3 | 2.1% |
| 16 | Unforgettable Travel | 3 | 2.1% |
| 17 | Azores Getaways | 2 | 1.4% |
| 18 | Norse Adventures | 2 | 1.4% |
| 19 | Super.com | 2 | 1.4% |
| 20 | Angsana | 1 | 0.7% |
| 21 | Aventra Journeys | 1 | 0.7% |
| 22 | Business Skies | 1 | 0.7% |
| 23 | Capital One | 1 | 0.7% |
| 24 | Cheapoair | 1 | 0.7% |
| 25 | daytripsaustria.com | 1 | 0.7% |
20 more advertisers shared the other 20 shown ads.
1 shown product ad (0.7%) did not name the merchant and is not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 142 | 98.6% |
| Shopping ad (product name and price) | 2 | 1.4% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Macs AdventureText ad
Self-Guided Camino de Santiago | Book Now For 2027
Shown 7 times
- JotformText ad
Free Vacation Itinerary PDF
Shown 6 times
- Exoticca Travel USText ad
Exoticca | Extraordinary vacation packages
Shown 5 times
- The Olive OdysseysText ad
Lux Greece Trip-Your Way!
Shown 5 times
- ExpediaText ad
Multi City Flights and Hotels
Shown 4 times
- AiraloText ad
Travel eSIM for Europe
Shown 4 times
- Parga Beach ResortText ad
5-Stars Beachfront Resort in Parga, Greece
Shown 3 times
- Balkan TrailsText ad
Romania Tours, Your Way
Shown 3 times
- AllianzText ad
Protect your best trip yet
Shown 3 times
- Unforgettable TravelText ad
Start Planning Your Dream Italy Trip
Shown 3 times
- DaytripText ad
Private transfers from Prague
Shown 2 times
- Super.comText ad
Book Secret Hotel Prices
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much does a trip to europe cost”, after the follow-up message, ChatGPT showed an ad from Allianz.
Text ad: “Protect your best trip yet”
Price question · Oct 4, 05:32 ET
In a conversation that began “is venice worth visiting”, after the follow-up message, ChatGPT showed an ad from Viator.
Text ad: “Venice Islands Tours & Tickets”
Worth it question · Oct 4, 04:25 ET
In a conversation that began “best europe trip for a 40th birthday with great food, scenery, and one splurge hotel”, after the follow-up message, ChatGPT showed an ad from The Home Hotel Zürich.
Text ad: “Stay. Dine. Play.”
Best for question · Oct 4, 01:18 ET
In a conversation that began “my wife and I are planning our first trip to europe next may for 12 days and want italy and france, how should we split the time?”, after the follow-up message, ChatGPT showed an ad from Exoticca Travel US.
Text ad: “Exoticca | Extraordinary vacation packages”
Long scenario question · Oct 4, 02:58 ET
In a conversation that began “best europe destinations for a week in march with mild weather and few tourists”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Free Vacation Itinerary PDF”
Best for question · Oct 4, 00:47 ET
In a conversation that began “there's a national strike in italy the day we're supposed to take the train from rome to venice, what should we do”, after the follow-up message, ChatGPT showed an ad from Daytrip.
Text ad: “Private transfers from Rome”
Fix or choose question · Oct 4, 03:06 ET
In a conversation that began “is a christmas market trip to europe worth it if we hate cold weather”, after the follow-up message, ChatGPT showed an ad from Expedia.
Text ad: “Vienna Christmas Market”
Worth it question · Oct 4, 04:20 ET
In a conversation that began “cheap europe vacation packages”, after the follow-up message, ChatGPT showed an ad from Cheapoair.
Text ad: “Smart Airfare Search”
Price question · Oct 3, 23:54 ET
In a conversation that began “norway vs iceland for a week of dramatic scenery in the summer from the us”, after the follow-up message, ChatGPT showed an ad from Norse Adventures.
Text ad: “Walk Between Glaciers”
Comparison question · Oct 4, 00:11 ET
In a conversation that began “is it worth visiting eastern europe instead of western europe for a first trip on a budget”, after the follow-up message, ChatGPT showed an ad from Balkan Trails.
Text ad: “Romania Tours, Your Way”
Worth it question · Oct 4, 04:39 ET
In a conversation that began “we're planning a europe trip for our honeymoon in september with $10,000 total, which three places would make it special?”, after the follow-up message, ChatGPT showed an ad from Allianz.
Text ad: “Protect your best trip yet”
Long scenario question · Oct 4, 04:40 ET
In a conversation that began “daily budget for europe travel”, after the follow-up message, ChatGPT showed an ad from Jotform.
Text ad: “Travel Vacation Form”
Price question · Oct 3, 23:34 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.1% |
| Comparison | 22 | 15.3% |
| Price | 22 | 15.3% |
| Fix or choose | 21 | 14.6% |
| Long scenario | 21 | 14.6% |
| Worth it | 15 | 10.4% |
| Short search | 14 | 9.7% |
More in Travel & Hospitality
Other Travel & Hospitality topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
How does your brand show up in ChatGPT and AI search?
We look at the answers and ads shown for your category and where your brand appears in them.