Tours & Guided Trips ads in ChatGPT
Ads shown in ChatGPT conversations about Tours & Guided Trips. We recorded 147 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 145 ads from 45 advertisers. Most often shown: Macs Adventure, go2africa.com and nathab.com.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Tours & Guided Trips conversations
top 25 of 45Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 145 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Macs Adventure | 19 | 13.1% |
| 2 | go2africa.com | 12 | 8.3% |
| 3 | nathab.com | 8 | 5.5% |
| 4 | Expedia | 7 | 4.8% |
| 5 | Norse Adventures | 7 | 4.8% |
| 6 | Allianz | 5 | 3.4% |
| 7 | Exoticca Travel US | 5 | 3.4% |
| 8 | goreadyinsurance.com | 5 | 3.4% |
| 9 | The Olive Odysseys | 5 | 3.4% |
| 10 | Crown Tours | 4 | 2.8% |
| 11 | Jotform | 4 | 2.8% |
| 12 | Kensington Tours | 4 | 2.8% |
| 13 | Off the Beaten Path | 4 | 2.8% |
| 14 | Viking | 4 | 2.8% |
| 15 | Peak Planet | 3 | 2.1% |
| 16 | Vietnam Tour Fun | 3 | 2.1% |
| 17 | Airalo | 2 | 1.4% |
| 18 | alfabravoconnect.com | 2 | 1.4% |
| 19 | Road Scholar | 2 | 1.4% |
| 20 | Tabi Tanzania | 2 | 1.4% |
| 21 | Brush Creek Ranch | 1 | 0.7% |
| 22 | Cheapoair | 1 | 0.7% |
| 23 | Choice Hotels | 1 | 0.7% |
| 24 | Crystal Cruises | 1 | 0.7% |
| 25 | Daytrip | 1 | 0.7% |
20 more advertisers shared the other 20 shown ads.
13 shown product ads (9.0%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 131 | 90.3% |
| Shopping ad (product name and price) | 14 | 9.7% |
Shopping ads include 1 ad that our export labels as a text ad but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Macs AdventureText ad
Self-Guided Camino de Santiago | Book Now For 2027
Shown 12 times
- go2africa.comText ad
Asilia Africa US LTD
Go2Africa | Tours and Safaris
Shown 7 times
- goreadyinsurance.comText ad
Aegis Travel Insurance
Industry’s Lowest Rate for Seniors
Shown 5 times
- The Olive OdysseysText ad
Your Private Tour- Greece
Shown 4 times
- Norse AdventuresText ad
Great Trails. Great Company.
Shown 4 times
- Off the Beaten PathText ad
Experience France Like a Local
Shown 4 times
- ExpediaText ad
Expedia.com - Official Site
Shown 3 times
- Tabi TanzaniaText ad
The Serengeti Just Got Closer.
Shown 2 times
- VikingText ad
A Serene Way to Travel
Shown 2 times
- Kensington ToursText ad
12 days across Italy
Shown 2 times
- nathab.comText ad
Natural Habitat Adventures
The Ultimate Botswana Safari
Shown 2 times
- alfabravoconnect.comText ad
AB Connect Travel
10-Day Japan Tour From $7,850
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best guided tour of italy for a couple in their 60s who want a slower pace and good hotels”, after the follow-up message, ChatGPT showed an ad from Viking.
Text ad: “A Serene Way to Travel”
Best for question · Oct 3, 23:28 ET
In a conversation that began “best guided tours of greece that combine athens with a few islands for two weeks”, after the follow-up message, ChatGPT showed an ad from The Olive Odysseys.
Text ad: “Your Private Tour- Greece”
Best for question · Oct 4, 01:08 ET
In a conversation that began “flash pack vs intrepid for solo travelers in their 30s and 40s who want to meet people”, after the follow-up message, ChatGPT showed an ad from Norse Adventures.
Text ad: “Great Trails. Great Company.”
Comparison question · Oct 4, 03:20 ET
In a conversation that began “my wife and I are in our late 60s and want a guided tour of italy next spring with good hotels and not too much walking, which company?”, after the follow-up message, ChatGPT showed an ad from Kensington Tours.
Text ad: “12 days across Italy”
Long scenario question · Oct 4, 01:48 ET
In a conversation that began “tourradar vs booking direct with tour operators”, after the follow-up message, ChatGPT showed an ad from Macs Adventure.
Text ad: “Self-Guided Camino de Santiago | Book Now For 2027”
Comparison question · Oct 4, 04:23 ET
In a conversation that began “safari tours”, after the follow-up message, ChatGPT showed an ad from nathab.com.
Text ad: “The Ultimate Botswana Safari”
Short search question · Oct 3, 23:33 ET
In a conversation that began “why are some guided tours of ireland $1,500 and others $5,000 for the same number of days”, after the follow-up message, ChatGPT showed an ad from Delta Vacations.
Text ad: “Top Vacation Package Deals”
Price question · Oct 4, 03:16 ET
In a conversation that began “is a small group tour of japan worth it compared to just using the rail pass on our own”, after the follow-up message, ChatGPT showed an ad from alfabravoconnect.com.
Text ad: “10-Day Japan Tour From $7,850”
Worth it question · Oct 3, 23:08 ET
In a conversation that began “we're considering a rick steves tour of paris and the heart of france, is it really better than planning it ourselves?”, after the follow-up message, ChatGPT showed an ad from Off the Beaten Path.
Text ad: “Experience France Like a Local”
Long scenario question · Oct 4, 00:57 ET
In a conversation that began “i missed the tour's departure from our hotel in rome because of a late flight, what are my options”, after the follow-up message, ChatGPT showed an ad from Crown Tours.
Text ad: “Colosseum Tours”
Fix or choose question · Oct 4, 05:37 ET
In a conversation that began “is the optional excursion package on a trafalgar tour worth it or should we explore alone”, after the follow-up message, ChatGPT showed an ad from Viator.
Text ad: “London Day Trips & Excursions”
Worth it question · Oct 3, 23:16 ET
In a conversation that began “how much is a guided patagonia trip with lodges for 10 days per person”, after the follow-up message, ChatGPT showed an ad from Patagonia Traveler.
Text ad: “Patagonia Tours with everything included”
Price question · Oct 4, 05:46 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 20.0% |
| Comparison | 22 | 15.2% |
| Price | 22 | 15.2% |
| Fix or choose | 20 | 13.8% |
| Long scenario | 22 | 15.2% |
| Short search | 15 | 10.3% |
| Worth it | 15 | 10.3% |
More in Travel & Hospitality
Other Travel & Hospitality topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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