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GuideAlong ads in ChatGPT

In our capture of logged-out ChatGPT, 10 ads from GuideAlong appeared on screen (all text ads), in 4 distinct ad copies across 4 industries and 6 topics. Each one appeared after our follow-up message asking for a sponsored ad.

guidealong.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
10
distinct ad copies
4
industries
4
topics
6

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where GuideAlong advertised, not how often ChatGPT shows its ads.

Ad copies

GuideAlong ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

4 ad copies

  • GuideAlongSponsored

    Yellowstone? Just Press Start.

    Text ad · shown 5 times

    Questions it appeared after

    1. “i'm planning a road trip through rural montana in my ev, how do i make sure i don't get stranded without a charger?”EV Charging Networks · Oct 4, 12:36 am ET

    +4 more conversations with this ad copy

  • GuideAlongSponsored

    Acadia? Just Press Start.

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • GuideAlongSponsored

    Lake Tahoe Audio Tour

    Text ad · shown 2 times

    Questions it appeared after

    1. “we want to drive from the bay area to tahoe for a ski weekend in february, which side of the lake and resort is best for intermediates?”Ski Trips · Oct 4, 2:06 am ET

    +1 more conversation with this ad copy

  • GuideAlongSponsored

    Cape Cod Audio Tour

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where GuideAlong ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where GuideAlong’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Jotform3,005 ads shown5 shared topicsExpedia1,840 ads shown4 shared topicsAllianz373 ads shown4 shared topicskoa.com103 ads shown4 shared topicsVogo24 ads shown3 shared topicsDelta Vacations52 ads shown4 shared topicsMontage Hotels & Resorts34 ads shown2 shared topicsSuper.com220 ads shown3 shared topicsAAA Northeast99 ads shown3 shared topicsBrush Creek Ranch31 ads shown2 shared topicsVisit Denver10 ads shown3 shared topicsNerdwallet1,442 ads shown3 shared topicsBMW USA244 ads shown2 shared topicsHertz135 ads shown2 shared topicsJSX82 ads shown2 shared topicsIkon Pass69 ads shown2 shared topicsBooking.com12 ads shown2 shared topicsllbean.com949 ads shown1 shared topic
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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