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Booking.com ads in ChatGPT

In our capture of logged-out ChatGPT, 12 ads from Booking.com appeared on screen (all text ads), in 12 distinct ad copies across 3 industries and 11 topics. Each one appeared after our follow-up message asking for a sponsored ad.

booking.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
12
distinct ad copies
12
industries
3
topics
11

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Booking.com advertised, not how often ChatGPT shows its ads.

Ad copies

Booking.com ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

12 ad copies

  • Booking.comSponsored

    Drury Plaza Pittsburgh Dtwn

    Text ad · shown 1 time

    Questions it appeared after

    1. “I want to book a hotel in pittsburgh for a steelers game with three friends, two rooms, walking distance to the stadium if possible, help?”Hotels by City · Oct 3, 9:59 pm ET
  • Booking.comSponsored

    Historic Route 66 Motel

    Text ad · shown 1 time

    Questions it appeared after

    1. “how much do road trip hotels cost along route 66 in the summer per night”Road Trip Planning · Oct 3, 11:15 pm ET
  • Booking.comSponsored

    Broadway Theater District

    Text ad · shown 1 time

    Questions it appeared after

    1. “the outsiders vs hell's kitchen”Broadway Theater Tickets · Oct 3, 11:27 pm ET
  • Booking.comSponsored

    Wander Camp Grand Canyon

    Text ad · shown 1 time

    Questions it appeared after

    1. “we're heading to the grand canyon in march with an rv and want spots inside the park, how hard is that and what are the alternatives?”Campervan & RV Rentals · Oct 3, 11:28 pm ET
  • Booking.comSponsored

    Maui Hotels

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Booking.comSponsored

    Stargazing Retreat

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Booking.comSponsored

    Grand Canyon Vacations

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Booking.comSponsored

    Seikoro Ryokan

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Booking.comSponsored

    Beachfront Gulf Shores Condo With

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Booking.comSponsored

    Put In Bay

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Booking.comSponsored

    New York Glamping

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Booking.comSponsored

    Machu Picchu Hotels

    Text ad · shown 1 time

    Questions it appeared after

    1. “hiram bingham train”Luxury Train Journeys · Oct 4, 11:17 am ET
Where it showed

Where Booking.com ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Booking.com’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Expedia1,840 ads shown10 shared topicsJotform3,005 ads shown9 shared topicsAllianz373 ads shown6 shared topicsSuper.com220 ads shown5 shared topicskoa.com103 ads shown4 shared topicsViator74 ads shown5 shared topicsDelta Vacations52 ads shown5 shared topicsnathab.com37 ads shown4 shared topicsNorse Adventures49 ads shown4 shared topicsVogo24 ads shown3 shared topicsGroupon576 ads shown3 shared topicsHolafly Plans194 ads shown3 shared topicsTuro58 ads shown3 shared topicsExoticca Travel US56 ads shown3 shared topicsG Adventures44 ads shown3 shared topicsMontage Hotels & Resorts34 ads shown2 shared topicsBrush Creek Ranch31 ads shown2 shared topicsWorkgrounds30 ads shown3 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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