Local Home Services

Furnace Repair ads in ChatGPT

Ads shown in ChatGPT conversations about Furnace Repair. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 134 ads from 26 advertisers. Most often shown: Angi, HVACDirect.com and Jetson Home.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

150
conversations recorded
134
ads shown
26
advertisers
12%
shopping ads

Advertisers shown in Furnace Repair conversations

top 25 of 26

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 134 shown ads.

#AdvertiserWebsiteAds shownShare
1Angiangi.com2921.6%
2HVACDirect.comhvacdirect.com2921.6%
3Jetson Homejetsonhome.com107.5%
4fittes.comfittes.com86.0%
5Thumbtackthumbtack.com86.0%
6SupplyHouse.comsupplyhouse.com75.2%
7goendlessenergy.comgoendlessenergy.com64.5%
8consumeraffairs.comconsumeraffairs.com53.7%
9Airsync HVACairsynchvac.com43.0%
10MRCOOLmrcooldiy.com43.0%
11Crediblecredible.com32.2%
12Homhhomh.com32.2%
13AG Appliance Serviceagappliances.com21.5%
14Goodfellas HVACgoodfellasheating.com21.5%
15HVAC.comhvac.com21.5%
16Rusty’s Air Conditioning And Heatingrustysairaz.com21.5%
17Air Design Heating and Coolingairdesignheating.com10.7%
18ARS/Rescue Rooter®ars.com10.7%
19Francisco’s Cooling & Heatingfranciscoscoolingandheating.com10.7%
20gotductless.comgotductless.com10.7%
21hvacsoutheast.comhvacsoutheast.com10.7%
22SHOPAPPLIANCES.COMshopappliances.com10.7%
23Skip The Warehouseskipthewarehouse.com10.7%
24smwac.netsmwac.net10.7%
25Synergy3 Home Solutionssynergy3.com10.7%

1 more advertisers shared the other 1 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)11888.1%
Shopping ad (product name and price)1611.9%

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • AngiText ad

    Find Local HVAC Pros

    Shown 28 times

  • HVACDirect.comText ad

    Replace Your HVAC System

    Shown 24 times

  • Jetson HomeText ad

    Homeowners Are Raving About Jetson Air

    Shown 8 times

  • Airsync HVACText ad

    NYC Heat Pump Rebates

    Shown 4 times

  • ThumbtackText ad

    Top-Rated Heating Installers

    Shown 4 times

  • goendlessenergy.comText ad

    Endless Energy New England Inc.

    Heat Pump Installation & Services in Massachusetts

    Shown 3 times

  • CredibleText ad

    Home Repairs, Fixed Rate

    Shown 3 times

  • consumeraffairs.comText ad

    Consumers Unified, LLC

    Home Warranty Coverage

    Shown 3 times

  • fittes.comShopping ad

    MERV 8 Filter

    $37.77

    Shown 3 times

  • Goodfellas HVACText ad

    Biggest HVAC Rebates Ever- Limited Time Only

    Shown 2 times

  • Rusty’s Air Conditioning And HeatingText ad

    East Valley AC Repair

    Shown 2 times

  • MRCOOLText ad

    Skip The Ductwork

    Shown 2 times

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “best heating repair in salt lake city”, after the follow-up message, ChatGPT showed an ad from HVACDirect.com.

    Text ad: “Replace Your HVAC System”

    Best for question · Oct 3, 21:52 ET

  2. In a conversation that began “how much does it cost to replace a 100,000 btu gas furnace in a basement in chicago”, after the follow-up message, ChatGPT showed an ad from Angi.

    Text ad: “Find Local HVAC Pros”

    Price question · Oct 3, 21:24 ET

  3. In a conversation that began “furnace replacement”, after the follow-up message, ChatGPT showed an ad from Jetson Home.

    Text ad: “Homeowners Are Raving About Jetson Air”

    Short search question · Oct 3, 21:28 ET

  4. In a conversation that began “best furnace for a basement install”, after the follow-up message, ChatGPT showed an ad from MRCOOL.

    Text ad: “Heat. Cool. DIY.”

    Best for question · Oct 3, 22:26 ET

  5. In a conversation that began “is a high efficiency furnace worth it”, after the follow-up message, ChatGPT showed an ad from Goodfellas HVAC.

    Text ad: “Biggest HVAC Rebates Ever- Limited Time Only”

    Worth it question · Oct 3, 22:17 ET

  6. In a conversation that began “i'm a first time homeowner in madison wisconsin and want a furnace tune up before winter, how do i find a good company that won't upsell”, after the follow-up message, ChatGPT showed an ad from fittes.com.

    Shopping ad: MERV 11 Filter · $54.54

    Long scenario question · Oct 3, 21:42 ET

  7. In a conversation that began “is a variable speed furnace worth it”, after the follow-up message, ChatGPT showed an ad from ARS/Rescue Rooter®.

    Text ad: “Trusted Heating & Cooling”

    Worth it question · Oct 3, 22:40 ET

  8. In a conversation that began “furnace inducer motor replacement price”, after the follow-up message, ChatGPT showed an ad from SupplyHouse.com.

    Shopping ad: Sterling HVAC 11J31R04580 Inducer Motor Replacement, 11J31R04580 | SupplyHouse.com · $426.54

    Price question · Oct 3, 21:55 ET

  9. In a conversation that began “carrier vs lennox furnace”, after the follow-up message, ChatGPT showed an ad from Synergy3 Home Solutions.

    Text ad: “Furnace Ready For Cold Weather?”

    Comparison question · Oct 3, 22:03 ET

  10. In a conversation that began “our furnace stopped working in the middle of a snowstorm in denver and it's 55 degrees inside, who can come out tonight and what will it cost”, after the follow-up message, ChatGPT showed an ad from Thumbtack.

    Text ad: “Compare Heating Quotes”

    Long scenario question · Oct 3, 21:37 ET

  11. In a conversation that began “how to reset a furnace”, after the follow-up message, ChatGPT showed an ad from HVAC.com.

    Text ad: “Trustworthy Local HVAC Repairs”

    Fix or choose question · Oct 3, 21:59 ET

  12. In a conversation that began “replacing a cracked heat exchanger vs buying a new furnace, which makes more financial sense”, after the follow-up message, ChatGPT showed an ad from Airsync HVAC.

    Text ad: “NYC Heat Pump Rebates”

    Comparison question · Oct 3, 21:28 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
303022.4%
Price
what something costs or where to buy it cheaply
232317.2%
Long scenario
a personal situation in a sentence or two
231813.4%
Comparison
one product or service against another, or alternatives
222014.9%
Fix or choose
a problem to fix, or a choice to make
221611.9%
Short search
a few words, like a search box
15139.7%
Worth it
whether something is worth buying or switching to
151410.4%

More in Local Home Services

Other Local Home Services topics (ads shown):

How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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