Museums & Attraction Passes ads in ChatGPT
Ads shown in ChatGPT conversations about Museums & Attraction Passes. We recorded 146 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 137 ads from 31 advertisers. Most often shown: Groupon, metmuseum.org and Expedia.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Museums & Attraction Passes conversations
top 25 of 31Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 137 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Groupon | 19 | 13.9% |
| 2 | metmuseum.org | 18 | 13.1% |
| 3 | Expedia | 14 | 10.2% |
| 4 | SPYSCAPE | 12 | 8.8% |
| 5 | Hilton | 6 | 4.4% |
| 6 | Viator | 6 | 4.4% |
| 7 | honesthistory.co | 5 | 3.6% |
| 8 | Fever | 4 | 2.9% |
| 9 | GetYourGuide | 4 | 2.9% |
| 10 | Jotform | 3 | 2.2% |
| 11 | Undercover Tourist | 3 | 2.2% |
| 12 | FlyNYON | 2 | 1.5% |
| 13 | GoTickets | 2 | 1.5% |
| 14 | TicketX US.inc | 2 | 1.5% |
| 15 | Viking | 2 | 1.5% |
| 16 | bgartdealings.com | 1 | 0.7% |
| 17 | Dayuse | 1 | 0.7% |
| 18 | Event Tickets Center | 1 | 0.7% |
| 19 | Exoticca Travel US | 1 | 0.7% |
| 20 | FOS Travel | 1 | 0.7% |
| 21 | GuideAlong | 1 | 0.7% |
| 22 | jayhotelsf.com | 1 | 0.7% |
| 23 | langhamhotels.com | 1 | 0.7% |
| 24 | Lireka Online Bookstore | 1 | 0.7% |
| 25 | minimuseum.com | 1 | 0.7% |
6 more advertisers shared the other 6 shown ads.
19 shown product ads (13.9%) did not name the merchant and are not ranked.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 106 | 77.4% |
| Shopping ad (product name and price) | 31 | 22.6% |
Shopping ads include 4 ads that our export labels as text ads but that showed only a price where a headline would be.
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- metmuseum.orgText ad
The Metropolitan Museum of Art
The Met is a New York Icon
Shown 9 times
- SPYSCAPEText ad
Museum Tickets NYC
Shown 5 times
- GrouponShopping ad
Things to Do Near You
$47.20
Shown 4 times
- honesthistory.coShopping ad
The Race to Space
£13.40
Shown 3 times
- VikingText ad
For Curious Travelers
Shown 2 times
- ViatorText ad
Explore Alcatraz Tours
Shown 2 times
- FeverText ad
Indoor weekend plans in NYC
Shown 2 times
- TicketX US.incText ad
Cheapest Concert Tickets
Shown 2 times
- HiltonText ad
Downtown LA Access
Shown 2 times
- GetYourGuideText ad
Top things to do in Washington
Shown 2 times
- FlyNYONText ad
NYC Helicopter Tours
Shown 2 times
- ExpediaText ad
Fisherman's Wharf Trips
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “i'm a car enthusiast visiting los angeles, which museums and attractions are worth it for car lovers?”, after the follow-up message, ChatGPT showed an ad from Hilton.
Text ad: “Downtown LA Access”
Long scenario question · Oct 4, 05:23 ET
In a conversation that began “is the alcatraz night tour worth the extra cost”, after the follow-up message, ChatGPT showed an ad from Viator.
Text ad: “Explore Alcatraz Tours”
Worth it question · Oct 4, 00:51 ET
In a conversation that began “is the met worth paying full price if i'm only there for two hours”, after the follow-up message, ChatGPT showed an ad from Fever.
Text ad: “Indoor weekend plans in NYC”
Worth it question · Oct 4, 03:51 ET
In a conversation that began “how much does it cost to visit the major museums in chicago in one trip”, after the follow-up message, ChatGPT showed an ad from Groupon.
Shopping ad: Things to Do Near You · $47.20
Price question · Oct 4, 02:07 ET
In a conversation that began “kennedy space center vs space center houston”, after the follow-up message, ChatGPT showed an ad from Expedia.
Text ad: “Nasa Johnson Space Center”
Comparison question · Oct 3, 23:38 ET
In a conversation that began “which days are museums free in los angeles and san francisco”, after the follow-up message, ChatGPT showed an ad from GetYourGuide.
Text ad: “Things to do in San Francisco”
Price question · Oct 3, 23:53 ET
In a conversation that began “best art museums for someone who loves impressionist paintings”, after the follow-up message, ChatGPT showed an ad from metmuseum.org.
Text ad: “A World of Art at The Met”
Best for question · Oct 4, 03:30 ET
In a conversation that began “is citypass worth it”, after the follow-up message, ChatGPT showed an ad from Undercover Tourist.
Text ad: “Discount Universal Tickets”
Worth it question · Oct 4, 01:16 ET
In a conversation that began “how much does a go city pass cost for five days versus three”, after the follow-up message, ChatGPT showed an ad from SPYSCAPE.
Text ad: “Museum Tickets NYC”
Price question · Oct 4, 02:55 ET
In a conversation that began “is the 9 11 museum worth visiting if we've already seen the memorial”, after the follow-up message, ChatGPT showed an ad from metmuseum.org.
Text ad: “The Met is a New York Icon”
Worth it question · Oct 4, 00:38 ET
In a conversation that began “are there discounts on museum tickets for teachers or seniors”, after the follow-up message, ChatGPT showed an ad from Groupon.
Text ad: “Fun Activity Deals in Phoenix — 60% Off”
Price question · Oct 4, 04:36 ET
In a conversation that began “space needle vs sky view observatory”, after the follow-up message, ChatGPT showed an ad from Expedia.
Text ad: “Space Needle Trips”
Comparison question · Oct 4, 01:11 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 29 | 21.2% |
| Fix or choose | 22 | 16.1% |
| Comparison | 20 | 14.6% |
| Price | 22 | 16.1% |
| Long scenario | 21 | 15.3% |
| Worth it | 13 | 9.5% |
| Short search | 10 | 7.3% |
More in Media & Entertainment
Other Media & Entertainment topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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