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iLumber ads in ChatGPT

In our capture of logged-out ChatGPT, 44 ads from iLumber appeared on screen (all text ads), in 4 distinct ad copies across 2 industries and 7 topics. Each one appeared after our follow-up message asking for a sponsored ad.

ilumber.shopLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
44
distinct ad copies
4
industries
2
topics
7

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where iLumber advertised, not how often ChatGPT shows its ads.

Ad copies

iLumber ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

4 ad copies

  • iLumber LLCSponsored

    Premium Wood, Delivered Fast

    Text ad · shown 31 times

    Questions it appeared after

    1. “we have a 1960s ranch with wood siding in Oregon and the paint is failing everywhere, what paint and prep should we use to make it last?”Exterior Paint & Stains · Oct 3, 10:36 pm ET
    2. “best flooring for a three season porch”Flooring · Oct 4, 12:56 am ET
    3. “postmaster steel posts vs pressure treated posts for a wood privacy fence in a wet climate”Fencing · Oct 4, 12:56 am ET
    4. “deckorators voyage vs trex select for a deck that won't get mold in the shade”Decking · Oct 4, 2:38 am ET
    5. “my fence posts are rotting at the base after only 8 years, what should i use when i replace them”Fencing · Oct 4, 5:27 am ET

    +26 more conversations with this ad copy

  • iLumber LLCSponsored

    Premium Decking, Built to Last

    Text ad · shown 6 times

    Our export holds no question text for these conversations.

  • iLumber LLCSponsored

    Get Expert Help With Your Wood Project

    Text ad · shown 5 times

    Questions it appeared after

    1. “benjamin moore arborcoat vs sherwin williams superdeck for a gray deck”Exterior Paint & Stains · Oct 3, 10:20 pm ET
    2. “how long to wait to stain new wood”Exterior Paint & Stains · Oct 3, 10:45 pm ET
    3. “how much should flooring installation cost for an open concept main floor in charlotte”Flooring Installation · Oct 4, 5:11 am ET

    +2 more conversations with this ad copy

  • iLumber LLCSponsored

    Thermally Modified Wood, Ready to Ship

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

Where it showed

Where iLumber ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where iLumber’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Deckorators69 ads shown5 shared topicsPERGOLUX80 ads shown4 shared topicsAngi1,004 ads shown7 shared topicsThumbtack888 ads shown6 shared topicsCredible335 ads shown7 shared topicsJotform3,005 ads shown4 shared topicsMoon Valley Nurseries52 ads shown3 shared topicsSuperior Fence and Rail15 ads shown2 shared topicsCampcorrals.com12 ads shown2 shared topicsThe Stair Source16 ads shown3 shared topicsLowe's179 ads shown3 shared topicsDogtra63 ads shown2 shared topicstemu.com2,744 ads shown3 shared topicsWayfair770 ads shown3 shared topicsDK Hardware327 ads shown2 shared topics123 Remodeling51 ads shown4 shared topicsTile Mart26 ads shown4 shared topicsEmpire Today202 ads shown2 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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