Advertiser

Toyota ads in ChatGPT

In our capture of logged-out ChatGPT, 78 ads from Toyota appeared on screen (all text ads), in 6 distinct ad copies across 2 industries and 12 topics. Each one appeared after our follow-up message asking for a sponsored ad.

toyota.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
78
distinct ad copies
6
industries
2
topics
12

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Toyota advertised, not how often ChatGPT shows its ads.

Ad copies

Toyota ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

6 ad copies

  • ToyotaSponsored

    Toyota Trucks and SUVs for Every Adventure

    Text ad · shown 34 times

    Questions it appeared after

    1. “rav4 hybrid vs cr-v hybrid”Hybrids · Oct 3, 9:30 pm ET
    2. “truck deals”Pickup Trucks · Oct 3, 9:30 pm ET
    3. “best suv for tall drivers”SUVs · Oct 3, 9:46 pm ET
    4. “toyota certified used”Certified Pre-Owned Cars · Oct 3, 10:30 pm ET
    5. “dealerships near me”New Cars · Oct 3, 10:38 pm ET

    +29 more conversations with this ad copy

  • ToyotaSponsored

    Toyota Truck & SUV Capability Built For the Trails

    Text ad · shown 18 times

    Questions it appeared after

    1. “best truck for overlanding”Pickup Trucks · Oct 3, 9:31 pm ET
    2. “diesel truck price difference worth”Pickup Trucks · Oct 3, 9:47 pm ET
    3. “toyota rav4 vs honda cr-v 2026”SUVs · Oct 3, 9:52 pm ET
    4. “toyota 4runner”SUVs · Oct 3, 10:00 pm ET
    5. “used trucks”Used Cars · Oct 3, 10:37 pm ET

    +13 more conversations with this ad copy

  • ToyotaSponsored

    More Adventure With Toyota Hybrid Trucks

    Text ad · shown 18 times

    Questions it appeared after

    1. “hybrid trucks”Hybrids · Oct 3, 9:33 pm ET
    2. “i live in minnesota and heard hybrids lose mpg in winter, which hybrid holds up best in cold weather?”Hybrids · Oct 3, 9:38 pm ET
    3. “i want to tow a 24 foot boat to the lake every weekend in summer, which truck handles that easily?”Pickup Trucks · Oct 3, 9:46 pm ET
    4. “rivian r1t vs ford f-150 lightning”Electric Vehicles · Oct 3, 9:56 pm ET
    5. “how to figure out if a truck can safely tow my 7500 pound travel trailer”Pickup Trucks · Oct 3, 10:10 pm ET

    +13 more conversations with this ad copy

  • ToyotaSponsored

    Explore Toyota Trucks For Adventure

    Text ad · shown 4 times

    Questions it appeared after

    1. “best truck for a family of five that still fits in a normal garage”Pickup Trucks · Oct 3, 9:49 pm ET
    2. “toyota highlander”SUVs · Oct 3, 10:04 pm ET
    3. “toyota tacoma vs ford ranger”Pickup Trucks · Oct 3, 10:32 pm ET
    4. “cheapest full size truck 2026”Pickup Trucks · Oct 3, 10:39 pm ET
  • ToyotaSponsored

    Elevate your Performance with Toyota Trucks

    Text ad · shown 3 times

    Questions it appeared after

    1. “i drive 25k miles a year for work and want a truck with decent mpg, which pickup gets the best real world fuel economy?”Pickup Trucks · Oct 3, 9:32 pm ET
    2. “is a diesel truck worth it if i only tow a few times a year”Pickup Trucks · Oct 3, 9:54 pm ET
    3. “best truck for tall drivers”Pickup Trucks · Oct 3, 10:15 pm ET
  • ToyotaSponsored

    Toyota Takes Adventure Off-Road

    Text ad · shown 1 time

    Questions it appeared after

    1. “gmrs radio offroad”Off-Road & 4x4 Gear · Oct 4, 11:21 am ET
Where it showed

Where Toyota ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like