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Subaru ads in ChatGPT

In our capture of logged-out ChatGPT, 35 ads from Subaru appeared on screen (all text ads), in 12 distinct ad copies across 2 industries and 11 topics. Each one appeared after our follow-up message asking for a sponsored ad.

subaru.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
35
distinct ad copies
12
industries
2
topics
11

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Subaru advertised, not how often ChatGPT shows its ads.

Ad copies

Subaru ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

12 ad copies

  • SubaruSponsored

    2026 Subaru Crosstrek Hybrid

    Text ad · shown 9 times

    Questions it appeared after

    1. “best hybrid suv under 40k”Hybrids · Oct 3, 9:31 pm ET
    2. “cheapest new hybrid car”Hybrids · Oct 3, 10:14 pm ET
    3. “best small suv that still has physical buttons and knobs”SUVs · Oct 3, 10:15 pm ET
    4. “car and driver subscription price”Magazine Subscriptions · Oct 3, 11:51 pm ET
    5. “how much is a 2026 toyota camry hybrid”New Cars · Oct 4, 11:17 am ET

    +4 more conversations with this ad copy

  • SubaruSponsored

    2026 Subaru Solterra

    Text ad · shown 6 times

    Questions it appeared after

    1. “my plug in hybrid won't charge at home, how do i troubleshoot it”Hybrids · Oct 3, 9:28 pm ET
    2. “how to choose how much ev range you need”Electric Vehicles · Oct 3, 9:43 pm ET
    3. “ev tax credit”Electric Vehicles · Oct 3, 9:46 pm ET
    4. “i want an ev that can handle minnesota winters without losing half its range, which models have the best heat pumps?”Electric Vehicles · Oct 3, 9:47 pm ET
    5. “how to choose an ev with good resale”Electric Vehicles · Oct 4, 11:16 am ET

    +1 more conversation with this ad copy

  • SubaruSponsored

    2027 Subaru Uncharted

    Text ad · shown 6 times

    Questions it appeared after

    1. “how much would i save per year switching from a 25 mpg car to an ev”Electric Vehicles · Oct 3, 9:28 pm ET
    2. “best electric suv under 50k”Electric Vehicles · Oct 3, 9:32 pm ET
    3. “electric suv”Electric Vehicles · Oct 3, 9:46 pm ET
    4. “best electric car for city driving”Electric Vehicles · Oct 3, 9:57 pm ET
    5. “i want an ev with a frunk, a third row and at least 300 miles of range for under 60k, which models fit?”Electric Vehicles · Oct 4, 11:14 am ET

    +1 more conversation with this ad copy

  • SubaruSponsored

    2026 Subaru Forester

    Text ad · shown 3 times

    Questions it appeared after

    1. “is a used lexus rx 350 better than a newer toyota highlander for the same money”Used Cars · Oct 3, 9:31 pm ET
    2. “how much is a subaru forester premium”SUVs · Oct 3, 9:59 pm ET
    3. “how to choose between captain's chairs and a bench seat in a 3 row suv”SUVs · Oct 3, 10:03 pm ET
  • SubaruSponsored

    Subaru of America

    Text ad · shown 2 times

    Questions it appeared after

    1. “my 2010 prius has 230k miles and the battery is failing, should i replace the battery or buy a newer hybrid?”Hybrids · Oct 3, 9:38 pm ET

    +1 more conversation with this ad copy

  • SubaruSponsored

    2027 Subaru Ascent

    Text ad · shown 2 times

    Questions it appeared after

    1. “how much does a toyota sienna hybrid cost in 2026”Hybrids · Oct 3, 9:38 pm ET

    +1 more conversation with this ad copy

  • SubaruSponsored

    2026 Subaru Impreza

    Text ad · shown 2 times

    Questions it appeared after

    1. “how much does a fully loaded 2026 mazda3 hatchback cost”New Cars · Oct 3, 9:44 pm ET
    2. “how much to put down on a new car”New Cars · Oct 3, 9:46 pm ET
  • SubaruSponsored

    Subaru Hybrid Vehicles

    Text ad · shown 1 time

    Questions it appeared after

    1. “is a used hybrid worth buying”Hybrids · Oct 3, 9:40 pm ET
  • SubaruSponsored

    2027 Subaru Trailseeker

    Text ad · shown 1 time

    Questions it appeared after

    1. “i want a plug in hybrid suv that can do my 25 mile commute on electric only, which ones have the most range?”Hybrids · Oct 3, 9:40 pm ET
  • SubaruSponsored

    2026 Subaru Outback

    Text ad · shown 1 time

    Questions it appeared after

    1. “what's the price difference between a cpo and a new subaru outback right now”Certified Pre-Owned Cars · Oct 3, 9:42 pm ET
  • SubaruSponsored

    2026 Subaru Outback SUV

    Text ad · shown 1 time

    Questions it appeared after

    1. “cheapest new awd car”New Cars · Oct 3, 10:34 pm ET
  • SubaruSponsored

    Forester Hybrid vs RAV4

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where Subaru ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Subaru’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

BMW USA244 ads shown10 shared topicsCapital One219 ads shown9 shared topicsLASFIT77 ads shown8 shared topicsToyota78 ads shown8 shared topicsGet Endurance Warranty262 ads shown9 shared topicsCadillac49 ads shown8 shared topicsWhite Plains Honda21 ads shown7 shared topicsefaq.com120 ads shown8 shared topicsDriveway71 ads shown8 shared topicsLiberty Mutual Insurance112 ads shown7 shared topicsCars.com29 ads shown7 shared topicswolfautomation.com96 ads shown4 shared topicsMelanie Grossman Motors38 ads shown7 shared topicskbb.com27 ads shown7 shared topicsNissan87 ads shown6 shared topicsCarMax52 ads shown8 shared topicsInsurify36 ads shown6 shared topicsHertz135 ads shown6 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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