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Bumper ads in ChatGPT

In our capture of logged-out ChatGPT, 15 ads from Bumper appeared on screen (all text ads), in 8 distinct ad copies across 1 industry and 11 topics. Each one appeared after our follow-up message asking for a sponsored ad.

bumper.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
15
distinct ad copies
8
industries
1
topics
11

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Bumper advertised, not how often ChatGPT shows its ads.

Ad copies

Bumper ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

8 ad copies

  • Bumper, LLCSponsored

    Just Enter a VIN

    Text ad · shown 5 times

    Questions it appeared after

    1. “rav4 rear hatch won't open”SUVs · Oct 3, 10:33 pm ET
    2. “my car makes a loud pop when i turn the steering wheel at low speed, could that be a bad strut bearing?”Shocks, Struts & Suspension · Oct 4, 11:17 am ET

    +3 more conversations with this ad copy

  • Bumper, LLCSponsored

    Know More Before You Negotiate

    Text ad · shown 2 times

    Questions it appeared after

    1. “is an ev worth it”Electric Vehicles · Oct 3, 9:45 pm ET
    2. “hyundai tucson vs kia sportage”SUVs · Oct 3, 10:09 pm ET
  • Bumper, LLCSponsored

    Do This Before Buying a Used Car

    Text ad · shown 2 times

    Questions it appeared after

    1. “used evs”Electric Vehicles · Oct 3, 10:09 pm ET

    +1 more conversation with this ad copy

  • Bumper, LLCSponsored

    Vehicle History Search

    Text ad · shown 2 times

    Questions it appeared after

    1. “how to inspect a new car at delivery for scratches and dents”New Cars · Oct 3, 10:33 pm ET
    2. “prius check hybrid system warning”Hybrids · Oct 3, 10:33 pm ET
  • Bumper, LLCSponsored

    Vehicle History Report

    Text ad · shown 1 time

    Questions it appeared after

    1. “used car inspection”Used Cars · Oct 3, 10:16 pm ET
  • Bumper, LLCSponsored

    License Plate Check

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Bumper, LLCSponsored

    See a Car's Estimated Worth

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Bumper, LLCSponsored

    Title History by VIN

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where Bumper ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Bumper’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Get Endurance Warranty262 ads shown11 shared topicsGeneral Tire250 ads shown7 shared topicsCapital One219 ads shown7 shared topicsefaq.com120 ads shown8 shared topicsDriveway71 ads shown7 shared topicsBMW USA244 ads shown6 shared topicsLiberty Mutual Insurance112 ads shown6 shared topicsLASFIT77 ads shown6 shared topicsSubaru35 ads shown6 shared topicsTake 5 Oil Change215 ads shown7 shared topicsAAA Northeast99 ads shown4 shared topicsNissan87 ads shown5 shared topicsToyota78 ads shown6 shared topicsCarMax52 ads shown6 shared topicsCars.com29 ads shown6 shared topicsMark Miller Subaru16 ads shown6 shared topicsGEICO552 ads shown6 shared topicsamericantrucks.com128 ads shown5 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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