kbb.com ads in ChatGPT
In our capture of logged-out ChatGPT, 27 ads from kbb.com appeared on screen (all text ads), in 11 distinct ad copies across 2 industries and 9 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 27
- distinct ad copies
- 11
- industries
- 2
- topics
- 9
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where kbb.com advertised, not how often ChatGPT shows its ads.
kbb.com ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
11 ad copies
- Kelley Blue BookSponsored
See Expert Top Car Picks 2026 On KBB.com
Text ad · shown 8 times
Questions it appeared after
- “is the toyota grand highlander worth it over the regular highlander”SUVs · Oct 3, 10:18 pm ET
- “how much is a new toyota camry”New Cars · Oct 3, 10:22 pm ET
- “alternatives to a used toyota corolla when prices are this high”Used Cars · Oct 3, 10:27 pm ET
- “best plug in hybrid for short commutes”Hybrids · Oct 3, 10:51 pm ET
- “cpo lexus rx vs new toyota highlander, which gives more value for 40k”Certified Pre-Owned Cars · Oct 3, 10:52 pm ET
+3 more conversations with this ad copy
- Kelley Blue BookSponsored
Find Kelley Blue Book� Best Ranked Cars
Text ad · shown 5 times
Questions it appeared after
- “best suv with a smooth ride for long drives between dallas and houston”SUVs · Oct 3, 10:54 pm ET
- “i want the cheapest new minivan that still has adaptive cruise and good safety ratings, what should i buy?”Minivans · Oct 3, 11:26 pm ET
+3 more conversations with this ad copy
- Kelley Blue BookSponsored
Kelley Blue Book� Best Value Guide
Text ad · shown 3 times
Questions it appeared after
- “is the hyundai cpo program worth it given the shorter powertrain warranty”Certified Pre-Owned Cars · Oct 3, 10:09 pm ET
- “best used suv under 15k”Used Cars · Oct 3, 10:19 pm ET
- “best car buying service for busy people”Car Buying Services · Oct 3, 10:57 pm ET
- Kelley Blue BookSponsored
Get Kelley Blue Book� New Car Price Research
Text ad · shown 2 times
- Kelley Blue BookSponsored
Smart Shopping With Kelley Blue Book® Help
Text ad · shown 2 times
Questions it appeared after
- “best cpo suv for a 70 mile daily commute in the midwest”Certified Pre-Owned Cars · Oct 3, 9:47 pm ET
- “best online car marketplace for finding rare manual transmission cars”Car Buying Services · Oct 3, 11:20 pm ET
- Kelley Blue BookSponsored
Get Kelley Blue Book® Knowledge On Car Buying
Text ad · shown 2 times
Questions it appeared after
- “maverick hybrid”Hybrids · Oct 3, 9:49 pm ET
+1 more conversation with this ad copy
- Kelley Blue BookSponsored
Find New Car Values With Kelley Blue Book�
Text ad · shown 1 time
Questions it appeared after
- “new car msrp”New Cars · Oct 3, 9:29 pm ET
- Kelley Blue BookSponsored
Find Top SUV Rankings From Kelley Blue Book�
Text ad · shown 1 time
Questions it appeared after
- “cheapest midsize suv with awd”SUVs · Oct 3, 10:00 pm ET
- Kelley Blue BookSponsored
Expert Car Research & Reviews
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Kelley Blue BookSponsored
Browse Top Rated Vehicles Online On KBB.com
Text ad · shown 1 time
Our export holds no question text for this conversation.
- Kelley Blue BookSponsored
Research Car Values With Kelley Blue Book�
Text ad · shown 1 time
Our export holds no question text for this conversation.
Where kbb.com ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where kbb.com’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
Capital One219 ads shown9 shared topics
BMW USA244 ads shown9 shared topicsGet Endurance Warranty262 ads shown8 shared topics
efaq.com120 ads shown7 shared topics
Liberty Mutual Insurance112 ads shown7 shared topics
Driveway71 ads shown7 shared topics
CarMax52 ads shown7 shared topics
Nissan87 ads shown5 shared topics
Melanie Grossman Motors38 ads shown7 shared topicsWhite Plains Honda21 ads shown6 shared topics
Toyota78 ads shown6 shared topics
Toyota of Bay Ridge Brooklyn56 ads shown7 shared topicsLease End118 ads shown5 shared topics
LASFIT77 ads shown6 shared topics
Insurify36 ads shown6 shared topics
Subaru35 ads shown7 shared topics
Paragon Acura20 ads shown6 shared topics
currytoyota.com14 ads shown6 shared topicsHow this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
Explore the library
All 20 industries, the most shown topics and the guides, one link each.
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