Advertiser

Cadillac ads in ChatGPT

In our capture of logged-out ChatGPT, 49 ads from Cadillac appeared on screen (all text ads), in 5 distinct ad copies across 1 industry and 11 topics. Each one appeared after our follow-up message asking for a sponsored ad.

cadillac.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
49
distinct ad copies
5
industries
1
topics
11

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Cadillac advertised, not how often ChatGPT shows its ads.

Ad copies

Cadillac ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

5 ad copies

  • CadillacSponsored

    2026 Cadillac LYRIQ

    Text ad · shown 36 times

    Questions it appeared after

    1. “how to choose an ev if i live in an apartment without a dedicated charger”Electric Vehicles · Oct 3, 9:29 pm ET
    2. “best certified pre owned electric car with remaining battery warranty”Certified Pre-Owned Cars · Oct 3, 9:42 pm ET
    3. “best new car for a 2 hour daily commute”New Cars · Oct 3, 9:50 pm ET
    4. “how much is a tesla model 3 lease”Car Leasing · Oct 3, 11:15 pm ET
    5. “how much is the highway driving assist package on a hyundai ioniq 5”Driver Assist & Self-Driving · Oct 4, 11:19 am ET

    +31 more conversations with this ad copy

  • CadillacSponsored

    2026 Cadillac OPTIQ

    Text ad · shown 8 times

    Questions it appeared after

    1. “best new car for tall drivers”New Cars · Oct 3, 10:02 pm ET
    2. “my wife wants a tesla but i'm worried about build quality, what other evs under 50k are worth considering?”Electric Vehicles · Oct 3, 10:30 pm ET
    3. “how much does a chevy equinox ev cost”Electric Vehicles · Oct 3, 10:46 pm ET
    4. “i want a fun ev that's quick and handles well but costs under 50k, what are my options?”Electric Vehicles · Oct 3, 10:47 pm ET
    5. “i'd like a luxury car with massage seats and a heads up display under 70k, what are my choices?”Luxury Cars · Oct 3, 11:02 pm ET

    +3 more conversations with this ad copy

  • CadillacSponsored

    2026 Cadillac Escalade

    Text ad · shown 3 times

    Questions it appeared after

    1. “cheapest luxury suv with ventilated seats and a heads up display”Luxury Cars · Oct 3, 11:19 pm ET
    2. “is the escalade worth it”Luxury Cars · Oct 3, 11:43 pm ET

    +1 more conversation with this ad copy

  • Cadillac Certified ServiceSponsored

    Cadillac Certified Service

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Cadillac Certified ServiceSponsored

    More Life In Every Mile | Quality Battery Service

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where Cadillac ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like