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SPECS ads in ChatGPT

In our capture of logged-out ChatGPT, 96 ads from SPECS appeared on screen (all text ads), in 4 distinct ad copies across 4 industries and 6 topics. Each one appeared after our follow-up message asking for a sponsored ad.

specs.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
96
distinct ad copies
4
industries
4
topics
6

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where SPECS advertised, not how often ChatGPT shows its ads.

Ad copies

SPECS ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

4 ad copies

  • SPECSSponsored

    AR Glasses by SPECS

    Text ad · shown 70 times

    Questions it appeared after

    1. “ray-ban meta glasses”VR Headsets · Oct 3, 11:02 pm ET
    2. “best smart glasses for recording video”VR Headsets · Oct 3, 11:04 pm ET
    3. “swarovski nl pure vs zeiss victory sf”Birding Binoculars · Oct 4, 4:37 am ET
    4. “rokid glasses”Smart Glasses · Oct 4, 11:12 am ET
    5. “viture luma pro price”Smart Glasses · Oct 4, 11:14 am ET

    +65 more conversations with this ad copy

  • SPECSSponsored

    Preorder SPECS Today

    Text ad · shown 13 times

    Questions it appeared after

    1. “apple vision pro vs meta quest 3”VR Headsets · Oct 3, 11:10 pm ET
    2. “is vr worth it in 2026”VR Headsets · Oct 3, 11:21 pm ET
    3. “vision pro vs a big tv for watching movies at home every night”VR Experiences · Oct 4, 12:07 am ET
    4. “what are good alternatives to the vision pro that are much cheaper but still sharp”VR Headsets · Oct 4, 3:04 am ET

    +9 more conversations with this ad copy

  • SPECSSponsored

    Preorder SPECS Now

    Text ad · shown 12 times

    Questions it appeared after

    1. “are ray-ban meta glasses worth it”VR Headsets · Oct 3, 11:12 pm ET
    2. “how much is the galaxy xr”VR Headsets · Oct 4, 12:08 am ET

    +10 more conversations with this ad copy

  • SPECSSponsored

    SPECS AR Glasses

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where SPECS ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where SPECS’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Zenni Optical392 ads shown5 shared topicsFalcon Northwest Computer Systems202 ads shown3 shared topicseneba.com138 ads shown3 shared topicstemu.com2,744 ads shown4 shared topicsEVE Online91 ads shown3 shared topicsGroupon576 ads shown3 shared topicsNex Playground143 ads shown3 shared topicsSPYSCAPE138 ads shown2 shared topicsWhoop644 ads shown2 shared topicsWayfair770 ads shown3 shared topicstop5best.com535 ads shown4 shared topicsAT&T Mobility186 ads shown3 shared topicsmeirro.com132 ads shown3 shared topicsxoticpc.com119 ads shown3 shared topicsquickshipelectronics89 ads shown3 shared topicsALOGIC USA69 ads shown3 shared topicsPlayStation22 ads shown3 shared topicsTurtle Beach21 ads shown3 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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