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PlayStation ads in ChatGPT

In our capture of logged-out ChatGPT, 22 ads from PlayStation appeared on screen (all text ads), in 7 distinct ad copies across 2 industries and 9 topics. Each one appeared after our follow-up message asking for a sponsored ad.

playstation.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
22
distinct ad copies
7
industries
2
topics
9

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where PlayStation advertised, not how often ChatGPT shows its ads.

Ad copies

PlayStation ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

7 ad copies

  • PlayStationSponsored

    PlayStation Portal™ Remote Player

    Text ad · shown 9 times

    Questions it appeared after

    1. “how much should i spend on a gaming monitor if i have an rtx 5070”Monitors · Oct 3, 10:45 pm ET
    2. “is meta horizon plus worth subscribing to for the monthly games and multiplayer”VR Headsets · Oct 3, 11:45 pm ET
    3. “how do i choose between a steam deck and a rog ally if i want to play game pass too”PC Games & Stores · Oct 4, 4:11 am ET
    4. “alternatives to the rog xbox ally x”Handheld Gaming PCs · Oct 4, 11:15 am ET

    +5 more conversations with this ad copy

  • PlayStationSponsored

    PS5® Console Bundles

    Text ad · shown 4 times

    Questions it appeared after

    1. “best console for someone who hasn't gamed since the ps2 and wants to get back into it”Gaming Consoles · Oct 3, 10:58 pm ET

    +3 more conversations with this ad copy

  • PlayStationSponsored

    PlayStation®5 Consoles

    Text ad · shown 3 times

    Questions it appeared after

    1. “best handheld for emulation”Gaming Consoles · Oct 3, 11:14 pm ET

    +2 more conversations with this ad copy

  • PlayStationSponsored

    PlayStation®VR2

    Text ad · shown 2 times

    Questions it appeared after

    1. “ps vr2 tracking issues fix”VR Headsets · Oct 3, 11:15 pm ET
    2. “how much does it cost to get started in vr with a headset and a few games”VR Experiences · Oct 4, 1:52 am ET
  • PlayStationSponsored

    PS5® Consoles

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • PlayStationSponsored

    PlayStation®5 Pro Console Bundles

    Text ad · shown 1 time

    Questions it appeared after

    1. “how much is a ps5 pro”Gaming Consoles · Oct 3, 11:16 pm ET
  • PlayStationSponsored

    DualSense® Wireless Controllers

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where PlayStation ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where PlayStation’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

eneba.com138 ads shown7 shared topicstemu.com2,744 ads shown7 shared topicsAT&T Mobility186 ads shown6 shared topicsNex Playground143 ads shown5 shared topicsFalcon Northwest Computer Systems202 ads shown7 shared topicsEVE Online91 ads shown7 shared topicsquickshipelectronics89 ads shown4 shared topicsSly3game18 ads shown6 shared topicsMAINGEAR43 ads shown5 shared topicsMistplay118 ads shown4 shared topicsWayfair770 ads shown5 shared topicsZenni Optical392 ads shown5 shared topicsRocket Money594 ads shown3 shared topicsGroupon576 ads shown4 shared topicstop5best.com535 ads shown5 shared topicsSpectrum173 ads shown4 shared topicspchelpsoft.com98 ads shown5 shared topicsSVS78 ads shown4 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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