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Muse ads in ChatGPT

In our capture of logged-out ChatGPT, 16 ads from Muse appeared on screen (all text ads), in 7 distinct ad copies across 5 industries and 10 topics. Each one appeared after our follow-up message asking for a sponsored ad.

choosemuse.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
16
distinct ad copies
7
industries
5
topics
10

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Muse advertised, not how often ChatGPT shows its ads.

Ad copies

Muse ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

7 ad copies

  • MuseSponsored

    Sleep sounds that adapt

    Text ad · shown 8 times

    Questions it appeared after

    1. “i work night shifts and sleep during the day, i want comfortable headphones to block street noise while i rest, what would work”Wireless Headphones · Oct 3, 11:10 pm ET

    +7 more conversations with this ad copy

  • MuseSponsored

    Focus Better, Sleep Well

    Text ad · shown 2 times

    Questions it appeared after

    1. “i want a smartwatch that tracks my sleep well because i'm trying to build a better routine, which one is most accurate”Smart Watches · Oct 3, 11:21 pm ET
    2. “best vr headset for someone who wants to watch movies on a giant virtual screen in bed”VR Experiences · Oct 4, 12:00 am ET
  • MuseSponsored

    Hear your mind settle

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • MuseSponsored

    Don't Just Track Sleep

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • MuseSponsored

    All included, day one

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • MuseSponsored

    Feel your focus settle

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • MuseSponsored

    More restorative sleep

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where Muse ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Muse’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

temu.com2,744 ads shown7 shared topicsVistaPrint US1,702 ads shown5 shared topicstop5best.com535 ads shown5 shared topicsZenni Optical392 ads shown3 shared topicsBusy Bar55 ads shown2 shared topicsWhoop644 ads shown6 shared topicsbestbuy.com183 ads shown4 shared topicsGranola80 ads shown2 shared topicsBloom Audio55 ads shown4 shared topicsGetApp871 ads shown1 shared topicIntuit Quickbooks644 ads shown1 shared topicAsana234 ads shown1 shared topicMonday.com234 ads shown1 shared topicquickshipelectronics89 ads shown4 shared topicsSVS78 ads shown3 shared topicsBigTime Software72 ads shown1 shared topicJBL22 ads shown3 shared topicsQustodio Technologies SL15 ads shown1 shared topic
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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