Advertiser

iRobot ads in ChatGPT

In our capture of logged-out ChatGPT, 74 ads from iRobot appeared on screen (all text ads), in 13 distinct ad copies across 6 industries and 31 topics. Each one appeared after our follow-up message asking for a sponsored ad.

irobot.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
74
distinct ad copies
13
industries
6
topics
31

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where iRobot advertised, not how often ChatGPT shows its ads.

Ad copies

iRobot ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

13 ad copies

  • iRobotSponsored

    Easy Pet Hair Clean Up

    Text ad · shown 38 times

    Questions it appeared after

    1. “boxiecat”Cat Litter · Oct 3, 9:41 pm ET
    2. “best dog wipes for muddy paws”Dog Shampoo · Oct 3, 11:29 pm ET
    3. “best clippers for a shih tzu that I want to keep in a short puppy cut myself”Pet Grooming Tools · Oct 4, 1:52 am ET
    4. “best cat carrier for cats who hate carriers”Pet Carriers · Oct 4, 1:54 am ET
    5. “is paying for professional grooming worth it if I can bathe my dog at home”Pet Grooming Services · Oct 4, 2:30 am ET

    +33 more conversations with this ad copy

  • iRobotSponsored

    Roomba® Robots

    Text ad · shown 16 times

    Our export holds no question text for these conversations.

  • iRobotSponsored

    Vacuum and Wet Mop Robot

    Text ad · shown 3 times

    Our export holds no question text for these conversations.

  • iRobotSponsored

    Effortless Cleaning

    Text ad · shown 3 times

    Our export holds no question text for these conversations.

  • iRobotSponsored

    Smart Floor Sweeping

    Text ad · shown 3 times

    Our export holds no question text for these conversations.

  • iRobotSponsored

    Trusted Clean Companion

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • iRobotSponsored

    Self Cleaning Vacuum

    Text ad · shown 2 times

    Questions it appeared after

    1. “how do I make my house smell nice if I have cats and can't use most essential oils”Home Fragrance · Oct 4, 12:33 am ET

    +1 more conversation with this ad copy

  • iRobotSponsored

    Vacuum & Mop Combo

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • iRobotSponsored

    Create a Smarter Home

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • iRobotSponsored

    Cleaning Made Easy

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • iRobotSponsored

    Robot Vacuums and Mops

    Text ad · shown 1 time

    Questions it appeared after

    1. “is a $1,200 robot vacuum with a mop and self empty base really worth the price”Vacuums & Cleaning Tools · Oct 4, 2:56 am ET
  • iRobotSponsored

    Explore Roomba®

    Text ad · shown 1 time

    Questions it appeared after

    1. “wirecutter”Newspaper & Digital Subscriptions · Oct 4, 4:46 am ET
  • iRobotSponsored

    Roomba® Official Site

    Text ad · shown 1 time

    Questions it appeared after

    1. “my robot vacuum can't find its dock and dies in the middle of the room, how do i fix it”Robot Vacuums · Oct 4, 4:54 am ET
Where it showed

Where iRobot ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like