Pet Subscription Boxes ads in ChatGPT
Ads shown in ChatGPT conversations about Pet Subscription Boxes. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 150 ads from 43 advertisers. Most often shown: Happy Howl, Ollie Pets and Tumble.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Pet Subscription Boxes conversations
top 25 of 43Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 150 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Happy Howl | 22 | 14.7% |
| 2 | Ollie Pets | 17 | 11.3% |
| 3 | Kole Imports & Closeouts | 11 | 7.3% |
| 4 | Tumble | 11 | 7.3% |
| 5 | bullybunches.com | 8 | 5.3% |
| 6 | Petfolk | 8 | 5.3% |
| 7 | Consumer Rating | 7 | 4.7% |
| 8 | Foodiepaws | 7 | 4.7% |
| 9 | Rocket Money | 4 | 2.7% |
| 10 | Salty Cat | 4 | 2.7% |
| 11 | Wag & Bright Supply Co. | 4 | 2.7% |
| 12 | all about vibe | 3 | 2.0% |
| 13 | Chewy | 3 | 2.0% |
| 14 | Dr. Marty Pets | 3 | 2.0% |
| 15 | Purrfield | 3 | 2.0% |
| 16 | Tuft and Paw | 3 | 2.0% |
| 17 | animalwiz.com | 2 | 1.3% |
| 18 | ONYPETS | 2 | 1.3% |
| 19 | Rexipets | 2 | 1.3% |
| 20 | temu.com | 2 | 1.3% |
| 21 | top5best.com | 2 | 1.3% |
| 22 | 24/7 Paw Watch | 1 | 0.7% |
| 23 | Bokksu | 1 | 0.7% |
| 24 | Boxiecat | 1 | 0.7% |
| 25 | CandyWarehouse.com | 1 | 0.7% |
18 more advertisers shared the other 18 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 120 | 80.0% |
| Shopping ad (product name and price) | 30 | 20.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Happy HowlText ad
Try Happy Howl Sample Pack
Shown 22 times
- TumbleText ad
Tumble | Pet-Friendly, Washable Rugs
Shown 9 times
- Kole Imports & CloseoutsShopping ad
Suction-Cup Rotating Spinning Cat Toy
$3.85
Shown 8 times
- PetfolkText ad
Discover Petfolk
Shown 8 times
- Ollie PetsText ad
Want the Best Dog Food?
Shown 7 times
- Consumer RatingText ad
Best Dog Food Delivery
Shown 5 times
- Rocket MoneyText ad
Cancel unwanted subscriptions
Shown 4 times
- FoodiepawsText ad
A Chew That Outlasts the Toy
Shown 4 times
- Dr. Marty PetsText ad
Huge Deal On Dr. Marty Nature's Blend! (54% Off!)
Shown 3 times
- Salty CatText ad
For Cats Who Know What They Love
Shown 3 times
- PurrfieldText ad
30% Off Cat Toy
Shown 3 times
- Tuft and PawText ad
Cat Litter That Stays in the Box
Shown 3 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “my dog loves the toys but I'm drowning in plush, how do I switch to a treats only plan”, after the follow-up message, ChatGPT showed an ad from PetLab.
Text ad: “America's #1 Probiotic Chew for Dogs”
Fix or choose question · Oct 3, 23:51 ET
In a conversation that began “barkbox toys are too small”, after the follow-up message, ChatGPT showed an ad from Kole Imports & Closeouts.
Text ad: “Bulk Pet Supplies for Resale”
Fix or choose question · Oct 4, 01:21 ET
In a conversation that began “best subscription box with made in the USA treats for an owner who cares about sourcing”, after the follow-up message, ChatGPT showed an ad from Grill Masters Club.
Text ad: “New Rubs & Sauces, Delivered”
Best for question · Oct 4, 01:33 ET
In a conversation that began “is a subscription box a good gift for a new puppy owner or is it a waste”, after the follow-up message, ChatGPT showed an ad from Happy Howl.
Text ad: “Try Happy Howl Sample Pack”
Worth it question · Oct 4, 00:10 ET
In a conversation that began “is barkbox worth it if my dog destroys plush toys in a day”, after the follow-up message, ChatGPT showed an ad from Foodiepaws.
Text ad: “A Chew That Outlasts the Toy”
Worth it question · Oct 4, 03:35 ET
In a conversation that began “best cat subscription box for an indoor cat who gets bored of the same toys”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best cat subscription boxes · $1
Best for question · Oct 4, 01:03 ET
In a conversation that began “barkbox vs super chewer for a lab who chews but isn't a total destroyer, which fits better”, after the follow-up message, ChatGPT showed an ad from Wag & Bright Supply Co..
Text ad: “Wag & Bright Mighty Marrows® Chews”
Comparison question · Oct 4, 02:02 ET
In a conversation that began “chewy goody box vs a monthly barkbox subscription, which is better value for one dog”, after the follow-up message, ChatGPT showed an ad from Tumble.
Text ad: “Tumble | Pet-Friendly, Washable Rugs”
Comparison question · Oct 4, 05:47 ET
In a conversation that began “My border collie needs mental stimulation, what subscription box includes puzzles or enrichment toys?”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: 6pcs Pet Slow Feeder Balls, 10cm Interactive Treat Dispensing Foraging Puzzle Ball, Boredom & Separation Anxiety, Hide… · $14.29
Long scenario question · Oct 4, 00:45 ET
In a conversation that began “how much is barkbox per month”, after the follow-up message, ChatGPT showed an ad from Dr. Marty Pets.
Text ad: “Huge Deal On Dr. Marty Nature's Blend! (54% Off!)”
Price question · Oct 4, 02:05 ET
In a conversation that began “my barkbox keeps sending treats my dog won't eat, how do I change what comes in the box”, after the follow-up message, ChatGPT showed an ad from Ollie Pets.
Text ad: “What Should I Feed a Picky Dog?”
Fix or choose question · Oct 4, 01:33 ET
In a conversation that began “my subscription box toys are too big for my 6 pound chihuahua, what box fits small dogs”, after the follow-up message, ChatGPT showed an ad from animalwiz.com.
Shopping ad: Mobie Whale Wee Huggles® Plush Dog Toys, 3 Pack · $21.59
Fix or choose question · Oct 4, 05:17 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 20.0% |
| Comparison | 23 | 15.3% |
| Long scenario | 23 | 15.3% |
| Price | 22 | 14.7% |
| Fix or choose | 22 | 14.7% |
| Short search | 15 | 10.0% |
| Worth it | 15 | 10.0% |
More in Pets
Other Pets topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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