Pillows ads in ChatGPT
Ads shown in ChatGPT conversations about Pillows. We recorded 159 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 153 ads from 33 advertisers. Most often shown: Quince, Living Spaces and Mellow.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Pillows conversations
top 25 of 33Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 153 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Quince | 34 | 22.2% |
| 2 | Living Spaces | 24 | 15.7% |
| 3 | Mellow | 20 | 13.1% |
| 4 | Brooklyn Bedding | 9 | 5.9% |
| 5 | Pottery Barn | 7 | 4.6% |
| 6 | Cushion Lab | 6 | 3.9% |
| 7 | homehacks.co | 6 | 3.9% |
| 8 | craneandcanopy.com | 5 | 3.3% |
| 9 | mvmisleep.com | 5 | 3.3% |
| 10 | plushbeds.com | 3 | 2.0% |
| 11 | therugdecor.com | 3 | 2.0% |
| 12 | zipcushions.com | 3 | 2.0% |
| 13 | Dropps, PBC | 2 | 1.3% |
| 14 | helixsleep.com | 2 | 1.3% |
| 15 | llbean.com | 2 | 1.3% |
| 16 | Perfectly Snug CAD | 2 | 1.3% |
| 17 | temu.com | 2 | 1.3% |
| 18 | Tumble | 2 | 1.3% |
| 19 | Wayfair | 2 | 1.3% |
| 20 | all about vibe | 1 | 0.7% |
| 21 | americantrucks.com | 1 | 0.7% |
| 22 | cloudymattress.com | 1 | 0.7% |
| 23 | Consumer Mattress | 1 | 0.7% |
| 24 | Consumer Rating | 1 | 0.7% |
| 25 | Coyuchi | 1 | 0.7% |
8 more advertisers shared the other 8 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 77 | 50.3% |
| Shopping ad (product name and price) | 76 | 49.7% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- MellowText ad
Sleep Better
Shown 11 times
- QuinceShopping ad
Premium Down Alternative Pillow
$62
Shown 9 times
- Living SpacesText ad
Complete Your Living Room
Shown 6 times
- homehacks.coText ad
Shareably Media, LLC
Best for Side Sleeping?
Shown 6 times
- mvmisleep.comText ad
MUMI INC
Best Pillow for Side Sleepers?
Shown 5 times
- Brooklyn BeddingText ad
Sleep Cooler, Wake Up Better
Shown 4 times
- Cushion LabShopping ad
Jumbo Side Sleeper Body Pillow
$95
Shown 3 times
- helixsleep.comText ad
Helix Mattress
Helix Sleep: Awarded Best Mattress
Shown 2 times
- TumbleText ad
Tumble | Pet-Friendly, Washable Rugs
Shown 2 times
- Perfectly Snug CADText ad
Perfectly Snug - Cooling Mattress Topper
Shown 2 times
- plushbeds.comText ad
Sleep Inc.
PlushBeds® Official Site
Shown 2 times
- WayfairShopping ad
PLA Pillow with Organic Fabric Naturepedic Size: Standard
$99
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “is the tempur-pedic tempur-cloud pillow really better than a $30 memory foam pillow from amazon”, after the follow-up message, ChatGPT showed an ad from homehacks.co.
Text ad: “Best for Side Sleeping?”
Comparison question · Oct 3, 21:54 ET
In a conversation that began “how to dry a feather pillow”, after the follow-up message, ChatGPT showed an ad from Coyuchi.
Text ad: “Coyuchi Organic Bedding”
Fix or choose question · Oct 3, 22:22 ET
In a conversation that began “I'm going camping in the mountains and want a packable pillow that's actually comfortable, what are good options?”, after the follow-up message, ChatGPT showed an ad from Living Spaces.
Shopping ad: Revive Bedgear Flow Travel Pillow - Grey, Blue Fabric/Polyester 18"W x 12"D x 5"H at Living Spaces · $100
Long scenario question · Oct 3, 22:15 ET
In a conversation that began “are there any decent side sleeper pillows under $25 that don't collapse overnight”, after the follow-up message, ChatGPT showed an ad from mvmisleep.com.
Text ad: “Best Pillow for Side Sleepers?”
Price question · Oct 3, 22:28 ET
In a conversation that began “best throw pillow combo for a cream boucle sofa in a warm neutral living room”, after the follow-up message, ChatGPT showed an ad from Quince.
Shopping ad: Wool Linen Textured Pillow Cover · $49.90
Best for question · Oct 3, 22:31 ET
In a conversation that began “My wife likes a flat pillow and I like a thick one, is there a pillow brand that makes both or adjustable ones?”, after the follow-up message, ChatGPT showed an ad from Mellow.
Text ad: “The Softest Pillow You'll Ever Sleep On”
Long scenario question · Oct 3, 22:12 ET
In a conversation that began “how to arrange pillows on a king bed”, after the follow-up message, ChatGPT showed an ad from therugdecor.com.
Shopping ad: Soft And Modern Solid Colors Snug Throw Pillow · $90
Fix or choose question · Oct 3, 21:48 ET
In a conversation that began “coop pillow”, after the follow-up message, ChatGPT showed an ad from Cushion Lab.
Shopping ad: Deep Sleep Pillow · $89
Short search question · Oct 3, 21:44 ET
In a conversation that began “tempur-pedic pillow cost for two”, after the follow-up message, ChatGPT showed an ad from craneandcanopy.com.
Text ad: “Your luxury bed awaits...”
Price question · Oct 3, 22:27 ET
In a conversation that began “best outdoor throw pillows that won't fade”, after the follow-up message, ChatGPT showed an ad from Pottery Barn.
Shopping ad: SunbrellaA(R) Headland Textured Solid Outdoor Pillow, Celest, 14" x 20" · $86.99
Best for question · Oct 3, 22:52 ET
In a conversation that began “cheaper alternatives to the purple harmony that still feel bouncy and stay cool”, after the follow-up message, ChatGPT showed an ad from Brooklyn Bedding.
Text ad: “Luxury Mattresses, Factory-Direct Prices”
Comparison question · Oct 3, 21:57 ET
In a conversation that began “is the purple pillow worth the money”, after the follow-up message, ChatGPT showed an ad from Wayfair.
Shopping ad: PLA Pillow with Organic Fabric Naturepedic Size: Standard · $99
Worth it question · Oct 3, 21:41 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 38 | 24.8% |
| Comparison | 21 | 13.7% |
| Fix or choose | 21 | 13.7% |
| Price | 22 | 14.4% |
| Long scenario | 21 | 13.7% |
| Short search | 15 | 9.8% |
| Worth it | 15 | 9.8% |
More in Home Furniture & Decor
Other Home Furniture & Decor topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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