Home Furniture & Decor

Kitchen Knives ads in ChatGPT

Ads shown in ChatGPT conversations about Kitchen Knives. We recorded 156 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 137 ads from 29 advertisers. Most often shown: Horl 1993, Seido Knives and CuttingBoard.com.

Our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

156
conversations recorded
137
ads shown
29
advertisers
50%
shopping ads

Advertisers shown in Kitchen Knives conversations

top 25 of 29

Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 137 shown ads.

#AdvertiserWebsiteAds shownShare
1Horl 1993horl.com2820.4%
2Seido Knivesseidoknives.com2719.7%
3CuttingBoard.comcuttingboard.com1611.7%
4taiko-cookware.comtaiko-cookware.com96.6%
5Consumer Ratingconsumerrating.org53.6%
6gunterwilhelm.comgunterwilhelm.com53.6%
7temu.comtemu.com53.6%
8thenikosknife.comthenikosknife.com53.6%
9eastbayrestaurantsupply.comeastbayrestaurantsupply.com42.9%
10Kole Imports & Closeoutskoleimports.com42.9%
11restaurantsupply.comrestaurantsupply.com42.9%
12amechef.comamechef.com32.2%
13ckitchen.comckitchen.com32.2%
14top5best.comtop5best.com32.2%
15Quincequince.com21.5%
16americanoutdoorgrillshop.comamericanoutdoorgrillshop.com10.7%
17Anova Culinaryanovaculinary.com10.7%
18Chef’s Dealchefsdeal.com10.7%
19CookVersecookverse.ai10.7%
20Hungryroothungryroot.com10.7%
21JCPenneyjcpenney.com10.7%
22Naptec Papernaptecpaper.com10.7%
23OpticsPlanetopticsplanet.com10.7%
24premiertackle.compremiertackle.com10.7%
25roomandboard.comroomandboard.com10.7%

4 more advertisers shared the other 4 shown ads.

Ad formats

FormatAds shownShare
Text ad (advertiser name and headline)6849.6%
Shopping ad (product name and price)6950.4%

Shopping ads include 3 ads that our export labels as text ads but that showed only a price where a headline would be.

Example ads

12 ads

Distinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.

  • CuttingBoard.comText ad

    CuttingBoard.com | Custom Cutting Boards & Blocks

    Shown 16 times

  • Horl 1993Text ad

    HORL®3 The Classic in Perfection

    Shown 15 times

  • Seido KnivesText ad

    Complete 17-Piece Chef Knife Block Set

    Shown 6 times

  • restaurantsupply.comShopping ad

    Optional Electric Knife Sharpener with (3) Grinding Wheels, Waring WKS800 | Commercial Restaurant Supply

    $349

    Shown 3 times

  • Consumer RatingText ad

    Which Cookware Brand Is Best? Reviewed 2026

    Shown 3 times

  • ckitchen.comText ad

    E. Friedman Associates

    Restaurant Equipment at Great Prices

    Shown 3 times

  • Kole Imports & CloseoutsShopping ad

    3-Level Handheld Kitchen Knife Sharpener with Removeable Inner Sharpener

    $3.30

    Shown 3 times

  • eastbayrestaurantsupply.comShopping ad

    Zwilling J.A. Henckels Pro 8" Traditional Chef’s Knife - 1002829

    $117.99

    Shown 2 times

  • taiko-cookware.comShopping ad

    6-Piece Professional Japanese Damascus Knife Set

    $799.95

    Shown 2 times

  • OpticsPlanetShopping ad

    Hen & Rooster 13 Piece Kitchen Knife Set

    $89.99

    Shown 1 time

  • QuinceShopping ad

    Fully Forged German Stainless Steel Chef's Knife

    $69.90

    Shown 1 time

  • gunterwilhelm.comShopping ad

    4-Piece Starter Chef Knife Set with Portable Bag

    $170

    Shown 1 time

Example conversations

12 examples

Chosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.

  1. In a conversation that began “best chef knife under $100 for someone who cooks dinner every night and wants it to stay sharp”, after the follow-up message, ChatGPT showed an ad from Horl 1993.

    Text ad: “HORL®3 Premium Rolling Knife Sharpener”

    Best for question · Oct 4, 05:32 ET

  2. In a conversation that began “is a $40 victorinox chef knife really as good as a $150 wusthof for everyday cooking”, after the follow-up message, ChatGPT showed an ad from Quince.

    Shopping ad: Fully Forged German Stainless Steel Chef's Knife · $69.90

    Comparison question · Oct 4, 00:47 ET

  3. In a conversation that began “is dalstrong worth it”, after the follow-up message, ChatGPT showed an ad from Seido Knives.

    Shopping ad: Hanikamu VG10 Damascus Chef Knife Set · $549

    Worth it question · Oct 3, 23:27 ET

  4. In a conversation that began “best knife storage for a tiny kitchen with no counter space or drawer room to spare”, after the follow-up message, ChatGPT showed an ad from restaurantsupply.com.

    Shopping ad: Omcan USA 23592 17-3/4 Inch Magnetic Knife Bar Stainless Steel with Secure Functionality | Commercial Restaurant Supply · $41.04

    Best for question · Oct 3, 23:24 ET

  5. In a conversation that began “how to store knives without a block”, after the follow-up message, ChatGPT showed an ad from top5best.com.

    Shopping ad: Top 5 Best magnet knife holder strip · $19.49

    Fix or choose question · Oct 3, 22:59 ET

  6. In a conversation that began “how much do mobile knife sharpening services charge per knife at farmers markets”, after the follow-up message, ChatGPT showed an ad from Chef’s Deal.

    Text ad: “Buy Commercial Restaurant Equipment Today.”

    Price question · Oct 4, 05:41 ET

  7. In a conversation that began “mac mighty vs shun classic”, after the follow-up message, ChatGPT showed an ad from thenikosknife.com.

    Shopping ad: The Melina Knife · $99

    Comparison question · Oct 3, 23:20 ET

  8. In a conversation that began “nakiri knife”, after the follow-up message, ChatGPT showed an ad from CuttingBoard.com.

    Text ad: “CuttingBoard.com | Custom Cutting Boards & Blocks”

    Short search question · Oct 3, 23:33 ET

  9. In a conversation that began “are electric knife sharpeners worth it”, after the follow-up message, ChatGPT showed an ad from Kole Imports & Closeouts.

    Shopping ad: 3-Level Handheld Kitchen Knife Sharpener with Removeable Inner Sharpener · $3.30

    Worth it question · Oct 4, 03:34 ET

  10. In a conversation that began “how much should I spend on a knife set as a gift for someone who loves to cook”, after the follow-up message, ChatGPT showed an ad from Triton Linen.

    Text ad: “Set the Table in Pure Linen”

    Price question · Oct 4, 04:01 ET

  11. In a conversation that began “whetstone”, after the follow-up message, ChatGPT showed an ad from Taplio FR.

    Text ad: “LinkedIn Post Winners”

    Short search question · Oct 4, 04:03 ET

  12. In a conversation that began “how to choose knife length”, after the follow-up message, ChatGPT showed an ad from Consumer Rating.

    Text ad: “Consumer Rating: Top Rated Pots & Pans 2026”

    Fix or choose question · Oct 4, 02:35 ET

Question types

How the conversations on this topic were asked, and how many of the shown ads came from each kind.

Question typeConversationsAds shownShare
Best for
“best … for …” questions
363626.3%
Comparison
one product or service against another, or alternatives
232216.1%
Fix or choose
a problem to fix, or a choice to make
23139.5%
Price
what something costs or where to buy it cheaply
222115.3%
Long scenario
a personal situation in a sentence or two
221913.9%
Short search
a few words, like a search box
15139.5%
Worth it
whether something is worth buying or switching to
15139.5%

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How this data was captured

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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