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Salty Cat ads in ChatGPT

In our capture of logged-out ChatGPT, 29 ads from Salty Cat appeared on screen (all text ads), in 5 distinct ad copies across 1 industry and 6 topics. Each one appeared after our follow-up message asking for a sponsored ad.

saltycat.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
29
distinct ad copies
5
industries
1
topics
6

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Salty Cat advertised, not how often ChatGPT shows its ads.

Ad copies

Salty Cat ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

5 ad copies

  • Salty CatSponsored

    Lickable Treats with No Fillers or Nasties

    Text ad · shown 16 times

    Questions it appeared after

    1. “cat mate c500 vs petlibro for wet food”Feeders & Water Fountains · Oct 4, 12:35 am ET
    2. “My cat is scared of electronic toys, what non battery toys are best for a timid indoor cat?”Cat Toys · Oct 4, 4:26 am ET

    +14 more conversations with this ad copy

  • Salty CatSponsored

    For Cats Who Know What They Love

    Text ad · shown 9 times

    Questions it appeared after

    1. “I want to try freeze dried food for my cat but I'm overwhelmed by all the brands, which one should I start with?”Cat Food · Oct 3, 9:25 pm ET
    2. “instinct vs ziwi peak cat food”Cat Food · Oct 3, 9:37 pm ET
    3. “what should I look for on the label if I want a high protein wet cat food”Cat Food · Oct 3, 9:42 pm ET
    4. “purina cat chow”Cat Food · Oct 3, 9:48 pm ET
    5. “is smalls cat food worth it”Cat Food · Oct 3, 10:11 pm ET

    +4 more conversations with this ad copy

  • Salty CatSponsored

    Better Ingredients. Better Treat Time.

    Text ad · shown 2 times

    Our export holds no question text for these conversations.

  • Salty CatSponsored

    A Treat for Every Cat Personality

    Text ad · shown 1 time

    Questions it appeared after

    1. “My cat gets bored of food quickly and I have a cabinet full of half used cans, what variety pack would you suggest?”Cat Food · Oct 3, 9:46 pm ET
  • Salty CatSponsored

    Premium Treats, Smart Prices

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where Salty Cat ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Salty Cat’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Tumble838 ads shown6 shared topicsChewy632 ads shown6 shared topicsKole Imports & Closeouts243 ads shown4 shared topicsPurrfield42 ads shown4 shared topicstemu.com2,744 ads shown6 shared topicsTuft and Paw103 ads shown4 shared topicsPetfolk54 ads shown5 shared topicsOllie Pets316 ads shown5 shared topicspenthousepaws.com34 ads shown5 shared topicsanimalwiz.com41 ads shown5 shared topicstop5best.com535 ads shown5 shared topicsCityVet98 ads shown3 shared topics24/7 Paw Watch35 ads shown3 shared topicsConsumer Rating255 ads shown3 shared topicsHappy Howl113 ads shown3 shared topicsWholistic Pet Organics18 ads shown2 shared topicsRocket Money594 ads shown2 shared topicsForbes423 ads shown4 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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