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Horl 1993 ads in ChatGPT

In our capture of logged-out ChatGPT, 40 ads from Horl 1993 appeared on screen (37 text and 3 shopping ads), in 4 distinct ad copies across 3 industries and 6 topics. Each one appeared after our follow-up message asking for a sponsored ad.

horl.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
40
distinct ad copies
4
industries
3
topics
6

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Horl 1993 advertised, not how often ChatGPT shows its ads.

Ad copies

Horl 1993 ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

4 ad copies

  • Horl 1993 GmbHSponsored

    HORL®3 The Classic in Perfection

    Text ad · shown 25 times

    Questions it appeared after

    1. “best gift knife for a dad who loves grilling and cooking on weekends”Kitchen Knives · Oct 3, 11:56 pm ET
    2. “why are vitamix blenders so expensive and is the warranty worth the price difference”Blenders & Stand Mixers · Oct 4, 12:42 am ET
    3. “which is better for a beginner, a full knife block set or one great chef knife and a paring knife”Kitchen Knives · Oct 4, 5:01 am ET
    4. “is it worth upgrading from a cheap knife set to a single high end chef knife”Kitchen Knives · Oct 4, 5:03 am ET
    5. “why are made in usa cookware brands more expensive than imported stainless sets”Cookware · Oct 4, 11:14 am ET

    +20 more conversations with this ad copy

  • Horl 1993 GmbHSponsored

    HORL®3 Premium Rolling Knife Sharpener

    Text ad · shown 12 times

    Questions it appeared after

    1. “how to test if a knife is sharp”Kitchen Knives · Oct 4, 4:12 am ET
    2. “best chef knife under $100 for someone who cooks dinner every night and wants it to stay sharp”Kitchen Knives · Oct 4, 5:32 am ET
    3. “how to sharpen a mandoline blade”Kitchen Utensils & Gadgets · Oct 4, 11:16 am ET

    +9 more conversations with this ad copy

  • Horl 1993Sponsored

    HORL®3 Cruise Rolling Knife Sharpener – 15° & 20° Angle Support, Sand

    $119

    Shopping ad · shown 2 times

    Questions it appeared after

    1. “I bought a Wusthof knife and it's already dull after a few months, what sharpener should I use at home?”Kitchen Knives · Oct 3, 10:59 pm ET

    +1 more conversation with this ad copy

  • Horl 1993Sponsored

    HORL®3 Pro Rolling Knife Sharpener – Six Angles & 1:3 Planetary Gear, Bronze

    $399

    Shopping ad · shown 1 time

    Questions it appeared after

    1. “how to sharpen a wood chisel”Hand Tools · Oct 3, 9:30 pm ET
Where it showed

Where Horl 1993 ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Horl 1993’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Seido Knives30 ads shown2 shared topicsCuttingBoard.com39 ads shown4 shared topicstemu.com2,744 ads shown6 shared topicsConsumer Rating255 ads shown3 shared topicseastbayrestaurantsupply.com17 ads shown2 shared topicsHungryroot1,514 ads shown4 shared topicsQuince701 ads shown3 shared topicsamechef.com30 ads shown3 shared topicstop5best.com535 ads shown5 shared topicsThermoWorks44 ads shown3 shared topicsAbioto Baking14 ads shown2 shared topicsrestaurantsupply.com38 ads shown2 shared topicsVistaPrint US1,702 ads shown4 shared topicsHome Depot409 ads shown4 shared topicsKole Imports & Closeouts243 ads shown1 shared topicckitchen.com14 ads shown2 shared topicsWayfair770 ads shown3 shared topicsWildly Virgin51 ads shown3 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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