Plant-Based Foods ads in ChatGPT
Ads shown in ChatGPT conversations about Plant-Based Foods. We recorded 150 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 125 ads from 23 advertisers. Most often shown: Hungryroot, DoorDash and Thistle.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Plant-Based Foods conversations
23 advertisersRanked by how many of the conversations on this topic ended with their ad on screen; share of the 125 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | Hungryroot | 79 | 63.2% |
| 2 | DoorDash | 8 | 6.4% |
| 3 | Thistle | 7 | 5.6% |
| 4 | top5best.com | 4 | 3.2% |
| 5 | Nerdwallet | 3 | 2.4% |
| 6 | Sprout Living | 3 | 2.4% |
| 7 | temu.com | 3 | 2.4% |
| 8 | Consumer Rating | 2 | 1.6% |
| 9 | Jade Leaf | 2 | 1.6% |
| 10 | 18 Chestnuts Wellness Foods | 1 | 0.8% |
| 11 | Allmealprep | 1 | 0.8% |
| 12 | ButcherBox | 1 | 0.8% |
| 13 | ezCater | 1 | 0.8% |
| 14 | Forbes | 1 | 0.8% |
| 15 | Goldbelly | 1 | 0.8% |
| 16 | Huel US | 1 | 0.8% |
| 17 | KALSEC | 1 | 0.8% |
| 18 | loyaltie.com | 1 | 0.8% |
| 19 | olivenation.com | 1 | 0.8% |
| 20 | Purity Coffee | 1 | 0.8% |
| 21 | Starbucks | 1 | 0.8% |
| 22 | warehouse115.com | 1 | 0.8% |
| 23 | Wildly Virgin | 1 | 0.8% |
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 115 | 92.0% |
| Shopping ad (product name and price) | 10 | 8.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- HungryrootText ad
Go Vegan Easy
Shown 20 times
- DoorDashText ad
DoorDash: Food, Grocery and Retail
Shown 8 times
- NerdwalletText ad
Best Grocery Credit Cards - Earn More on Groceries
Shown 3 times
- ThistleText ad
Vegan Meal Options
Shown 2 times
- Sprout LivingText ad
One Ingredient. 20g Protein.
Shown 2 times
- GoldbellyText ad
Browse Now on Goldbelly!
Shown 1 time
- ForbesText ad
Meal Delivery Kits For Every Diet
Shown 1 time
- temu.comShopping ad
Silk Unsweetened Original Almond Milk 64 fl oz, 3 Pack | Dairy-Free, Low-Calorie, Plant-Based Milk
$17.91
Shown 1 time
- loyaltie.comShopping ad
Toasted Coconut Flavored Coffee, Vanilla & Coconut, Smooth Medium Roast, 1 lb Bag, Whole Bean or Ground (Regular/Decaf)
$20
Shown 1 time
- StarbucksText ad
The perfect sip is here
Shown 1 time
- Jade LeafText ad
Good Matcha. Made Easy.
Shown 1 time
- top5best.comShopping ad
Top 5 Best beyond burger patties
$1
Shown 1 time
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “how much should i expect to spend on vegan groceries per week as a single person”, after the follow-up message, ChatGPT showed an ad from Hungryroot.
Text ad: “Vegan Meal Planning, Simplified”
Price question · Oct 3, 23:12 ET
In a conversation that began “how to choose a meat substitute”, after the follow-up message, ChatGPT showed an ad from Forbes.
Text ad: “Meal Delivery Kits For Every Diet”
Fix or choose question · Oct 3, 23:25 ET
In a conversation that began “silk vs califia almond milk”, after the follow-up message, ChatGPT showed an ad from temu.com.
Shopping ad: Silk Unsweetened Original Almond Milk 64 fl oz, 3 Pack | Dairy-Free, Low-Calorie, Plant-Based Milk · $17.91
Comparison question · Oct 3, 23:17 ET
In a conversation that began “silk vs chobani vs oatly oat milk for someone who drinks a lot of plant milk in coffee”, after the follow-up message, ChatGPT showed an ad from loyaltie.com.
Shopping ad: Toasted Coconut Flavored Coffee, Vanilla & Coconut, Smooth Medium Roast, 1 lb Bag, Whole Bean or Ground (Regular/Decaf) · $20
Comparison question · Oct 4, 05:37 ET
In a conversation that began “best oat milk that froths well for lattes and doesn't separate in hot coffee”, after the follow-up message, ChatGPT showed an ad from Jade Leaf.
Text ad: “Good Matcha. Made Easy.”
Best for question · Oct 3, 23:09 ET
In a conversation that began “is just egg worth it for baking or should i stick to flax eggs”, after the follow-up message, ChatGPT showed an ad from Consumer Rating.
Text ad: “Which Cookware Brand Is Best? Reviewed 2026”
Worth it question · Oct 3, 23:13 ET
In a conversation that began “just egg”, after the follow-up message, ChatGPT showed an ad from DoorDash.
Text ad: “DoorDash: Food, Grocery and Retail”
Short search question · Oct 3, 23:20 ET
In a conversation that began “how to press tofu without a press”, after the follow-up message, ChatGPT showed an ad from top5best.com.
Shopping ad: Top 5 Best tofu presses · $25.95
Fix or choose question · Oct 3, 23:19 ET
In a conversation that began “are expensive vegan cheeses like miyoko's worth it compared to cheaper grocery store brands”, after the follow-up message, ChatGPT showed an ad from Thistle.
Text ad: “Vegan Meal Options”
Worth it question · Oct 4, 03:49 ET
In a conversation that began “tofurky vs field roast deli slices for vegan sandwiches at work”, after the follow-up message, ChatGPT showed an ad from 18 Chestnuts Wellness Foods.
Text ad: “Find Your Favorite Bowl”
Comparison question · Oct 4, 05:27 ET
In a conversation that began “beyond burger price per pack”, after the follow-up message, ChatGPT showed an ad from Hungryroot.
Text ad: “Go Vegetarian”
Price question · Oct 3, 23:22 ET
In a conversation that began “are plant based meats cheaper at costco, trader joe's or walmart right now”, after the follow-up message, ChatGPT showed an ad from Hungryroot.
Text ad: “Go Vegetarian”
Price question · Oct 4, 01:16 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 30 | 24.0% |
| Price | 18 | 14.4% |
| Long scenario | 19 | 15.2% |
| Comparison | 21 | 16.8% |
| Fix or choose | 14 | 11.2% |
| Short search | 11 | 8.8% |
| Worth it | 12 | 9.6% |
More in Food & Grocery Delivery
Other Food & Grocery Delivery topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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