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Wonder Project ads in ChatGPT

In our capture of logged-out ChatGPT, 131 ads from Wonder Project appeared on screen (all text ads), in 7 distinct ad copies across 4 industries and 17 topics. Each one appeared after our follow-up message asking for a sponsored ad.

watchwonderproject.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
131
distinct ad copies
7
industries
4
topics
17

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Wonder Project advertised, not how often ChatGPT shows its ads.

Ad copies

Wonder Project ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

7 ad copies

  • Wonder Project, IncSponsored

    Young Washington: Before He Was President

    Text ad · shown 71 times

    Questions it appeared after

    1. “best streaming service for fans of period dramas and costume pieces”Video Streaming Services · Oct 3, 9:23 pm ET
    2. “best live tv streaming for pbs”Live TV Streaming · Oct 3, 11:06 pm ET
    3. “kanopy vs curiositystream for someone who wants free documentaries with a library card”Documentary Streaming · Oct 4, 12:00 am ET
    4. “my husband loves old westerns, which streaming services have the biggest western collections?”Classic Movies & TV · Oct 4, 1:59 am ET
    5. “best place to rent new release movies”Digital Movie Rentals & Purchases · Oct 4, 11:14 am ET

    +66 more conversations with this ad copy

  • Wonder Project, IncSponsored

    Watch Sherlock

    Text ad · shown 26 times

    Questions it appeared after

    1. “i'm dropping netflix after the latest price hike, what's a good replacement with similar originals and movies?”Video Streaming Services · Oct 3, 9:28 pm ET
    2. “i want something to watch on my phone during lunch breaks, short episodes mostly, which streaming service fits that best?”Video Streaming Services · Oct 3, 10:03 pm ET
    3. “best comedy shows for older adults”Comedy Show Tickets · Oct 3, 11:34 pm ET
    4. “best streaming service for someone who misses tcm and watches old movies every night”Classic Movies & TV · Oct 4, 1:03 am ET
    5. “best psychological thriller anime for someone who loved death note”Anime Streaming · Oct 4, 3:07 am ET

    +21 more conversations with this ad copy

  • Wonder Project, IncSponsored

    Watch Sarah's Oil on Wonder

    Text ad · shown 18 times

    Questions it appeared after

    1. “best streaming service for movies”Video Streaming Services · Oct 3, 10:04 pm ET
    2. “tubi”Video Streaming Services · Oct 3, 10:23 pm ET
    3. “maybe happy ending vs the outsiders for someone who wants something emotional”Broadway Theater Tickets · Oct 3, 11:30 pm ET
    4. “is disney plus premium worth it over basic for adults”YouTube Premium & Ad-Free · Oct 4, 3:11 am ET
    5. “how much does reelshort cost”Short Drama Apps · Oct 4, 11:12 am ET

    +13 more conversations with this ad copy

  • Wonder Project, IncSponsored

    Home Improvement: The Full Series

    Text ad · shown 9 times

    Questions it appeared after

    1. “cheapest way to watch every episode of mash or cheers”Classic Movies & TV · Oct 3, 11:49 pm ET
    2. “how much does a classic film 4k restoration blu ray usually cost”Classic Movies & TV · Oct 4, 12:28 am ET
    3. “is britbox worth it just for classic british sitcoms”Classic Movies & TV · Oct 4, 3:55 am ET

    +6 more conversations with this ad copy

  • Wonder Project, IncSponsored

    Blue Bloods: Full Series

    Text ad · shown 5 times

    Questions it appeared after

    1. “directv stream channel guide not loading”Live TV Streaming · Oct 3, 11:06 pm ET
    2. “fox one”Sports Streaming · Oct 3, 11:19 pm ET

    +3 more conversations with this ad copy

  • Wonder Project, IncSponsored

    Watch Blue Bloods

    Text ad · shown 1 time

    Questions it appeared after

    1. “best streaming bundle for someone who wants sports movies and new shows in one bill”Streaming Bundles & Deals · Oct 4, 12:12 am ET
  • Wonder Project, IncSponsored

    Fluff Piece: A New Series on Wonder

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where Wonder Project ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 5 more topics, 5 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Wonder Project’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Fubo550 ads shown12 shared topicsRocket Money594 ads shown12 shared topicsGroupon576 ads shown14 shared topicsAAFiber45 ads shown10 shared topicsSpectrum173 ads shown9 shared topicstop10bestvpn.com33 ads shown7 shared topicsAT&T Mobility186 ads shown7 shared topicsorangehardwares.com262 ads shown8 shared topicsVisible by Verizon368 ads shown3 shared topicstrymagicbox.com71 ads shown8 shared topicsSmarterHome.ai131 ads shown8 shared topicsGoTickets176 ads shown7 shared topicsLyca Mobile USA1,033 ads shown3 shared topicstemu.com2,744 ads shown7 shared topicsDoorDash728 ads shown5 shared topicsEtsy145 ads shown6 shared topicssetapp.com23 ads shown7 shared topicsProton19 ads shown8 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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