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Consumer Mattress ads in ChatGPT

In our capture of logged-out ChatGPT, 14 ads from Consumer Mattress appeared on screen (all text ads), in 3 distinct ad copies across 1 industry and 6 topics. Each one appeared after our follow-up message asking for a sponsored ad.

consumermattress.orgLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
14
distinct ad copies
3
industries
1
topics
6

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Consumer Mattress advertised, not how often ChatGPT shows its ads.

Ad copies

Consumer Mattress ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

3 ad copies

  • Consumer MattressSponsored

    Compare the Top 10 Mattresses

    Text ad · shown 11 times

    Questions it appeared after

    1. “bear elite hybrid vs winkbed”Mattresses · Oct 3, 9:25 pm ET
    2. “is a latex mattress worth paying almost double compared to memory foam”Mattresses · Oct 3, 9:50 pm ET
    3. “what is a fair price for a queen hybrid mattress with good edge support”Mattresses · Oct 3, 9:53 pm ET
    4. “sleep number vs saatva for couples”Mattresses · Oct 3, 10:02 pm ET
    5. “how to choose nightstand height”Bedroom Decor · Oct 4, 3:03 am ET

    +6 more conversations with this ad copy

  • Consumer MattressSponsored

    Top 10 Mattresses for Side Sleepers

    Text ad · shown 2 times

    Questions it appeared after

    1. “how do I choose the right pillow height if I sleep on my side most of the night”Pillows · Oct 3, 9:52 pm ET
    2. “latex vs memory foam mattress topper”Mattress Toppers & Protectors · Oct 4, 11:20 am ET
  • Consumer MattressSponsored

    Top 10 Mattresses for Heavy People

    Text ad · shown 1 time

    Questions it appeared after

    1. “how do I know if my bed frame can support a heavy hybrid mattress without a box spring”Bed Frames · Oct 3, 10:36 pm ET
Where it showed

Where Consumer Mattress ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Consumer Mattress’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Brooklyn Bedding163 ads shown6 shared topicssvenandson.com92 ads shown4 shared topicsLiving Spaces433 ads shown6 shared topicsDreamCloud26 ads shown4 shared topicshelixsleep.com22 ads shown5 shared topicsWayfair770 ads shown6 shared topicstop5best.com535 ads shown5 shared topicstemu.com2,744 ads shown4 shared topicsPottery Barn183 ads shown4 shared topicsWhisper Organics30 ads shown3 shared topicsTumble838 ads shown2 shared topicsSupplyHouse.com414 ads shown2 shared topicsConsumer Rating255 ads shown2 shared topicsallmodern.com173 ads shown2 shared topicscraneandcanopy.com116 ads shown2 shared topicsBISSELL109 ads shown2 shared topicspovison.com80 ads shown2 shared topicsMinima Homes33 ads shown2 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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