Starbucks ads in ChatGPT
In our capture of logged-out ChatGPT, 18 ads from Starbucks appeared on screen (all text ads), in 8 distinct ad copies across 3 industries and 11 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 18
- distinct ad copies
- 8
- industries
- 3
- topics
- 11
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Starbucks advertised, not how often ChatGPT shows its ads.
Starbucks ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
8 ad copies
- StarbucksSponsored
Fall coffee flavors
Text ad · shown 9 times
Questions it appeared after
- “peets vs starbucks beans”Coffee Beans · Oct 3, 9:25 pm ET
- “Stumptown coffee”Coffee Beans · Oct 3, 9:30 pm ET
- “is bean box worth it?”Espresso & Coffee Subscriptions · Oct 3, 10:23 pm ET
- “starbucks stars expired how to fix”Restaurant Deals & Fast Food · Oct 3, 10:38 pm ET
- “is caribou worth it”Auto Loans & Refinancing · Oct 4, 12:48 am ET
+4 more conversations with this ad copy
- StarbucksSponsored
Need coffee?
Text ad · shown 2 times
Questions it appeared after
- “trade coffee keeps sending beans i don't like, how do i adjust the matching so it gets better”Espresso & Coffee Subscriptions · Oct 3, 9:50 pm ET
- “great harvest vs local bakery”Bread & Bakery Delivery · Oct 3, 11:02 pm ET
- StarbucksSponsored
The perfect sip is here
Text ad · shown 2 times
Questions it appeared after
- “is panera sip club worth it”Restaurant Deals & Fast Food · Oct 3, 9:53 pm ET
+1 more conversation with this ad copy
- StarbucksSponsored
Calling all pumpkin fans
Text ad · shown 1 time
Questions it appeared after
- “culvers vs dairy queen deals”Restaurant Deals & Fast Food · Oct 3, 10:47 pm ET
- StarbucksSponsored
Fall flavors are here
Text ad · shown 1 time
Questions it appeared after
- “best snacks to bring on a 10 hour road trip with three adults that won't make the car messy”Snacks & Snack Boxes · Oct 3, 10:59 pm ET
- StarbucksSponsored
Pumpkin Spice Latte is back
Text ad · shown 1 time
Questions it appeared after
- “i'm hosting a holiday cookie swap for 15 people, which baking supplies should i stock up on and how much flour and butter?”Baking Supplies · Oct 4, 12:42 am ET
- StarbucksSponsored
Discover new fall flavors
Text ad · shown 1 time
Our export holds no question text for this conversation.
- StarbucksSponsored
The perfect sip is ready
Text ad · shown 1 time
Questions it appeared after
- “starbucks baya vs celsius for someone who wants caffeine but likes fruity flavors”Energy Drinks · Oct 4, 11:18 am ET
Where Starbucks ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where Starbucks’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
How this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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