Advertiser

Starbucks ads in ChatGPT

In our capture of logged-out ChatGPT, 18 ads from Starbucks appeared on screen (all text ads), in 8 distinct ad copies across 3 industries and 11 topics. Each one appeared after our follow-up message asking for a sponsored ad.

No website of its own in our captureLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
18
distinct ad copies
8
industries
3
topics
11

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Starbucks advertised, not how often ChatGPT shows its ads.

Ad copies

Starbucks ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

8 ad copies

  • StarbucksSponsored

    Fall coffee flavors

    Text ad · shown 9 times

    Questions it appeared after

    1. “peets vs starbucks beans”Coffee Beans · Oct 3, 9:25 pm ET
    2. “Stumptown coffee”Coffee Beans · Oct 3, 9:30 pm ET
    3. “is bean box worth it?”Espresso & Coffee Subscriptions · Oct 3, 10:23 pm ET
    4. “starbucks stars expired how to fix”Restaurant Deals & Fast Food · Oct 3, 10:38 pm ET
    5. “is caribou worth it”Auto Loans & Refinancing · Oct 4, 12:48 am ET

    +4 more conversations with this ad copy

  • StarbucksSponsored

    Need coffee?

    Text ad · shown 2 times

    Questions it appeared after

    1. “trade coffee keeps sending beans i don't like, how do i adjust the matching so it gets better”Espresso & Coffee Subscriptions · Oct 3, 9:50 pm ET
    2. “great harvest vs local bakery”Bread & Bakery Delivery · Oct 3, 11:02 pm ET
  • StarbucksSponsored

    The perfect sip is here

    Text ad · shown 2 times

    Questions it appeared after

    1. “is panera sip club worth it”Restaurant Deals & Fast Food · Oct 3, 9:53 pm ET

    +1 more conversation with this ad copy

  • StarbucksSponsored

    Calling all pumpkin fans

    Text ad · shown 1 time

    Questions it appeared after

    1. “culvers vs dairy queen deals”Restaurant Deals & Fast Food · Oct 3, 10:47 pm ET
  • StarbucksSponsored

    Fall flavors are here

    Text ad · shown 1 time

    Questions it appeared after

    1. “best snacks to bring on a 10 hour road trip with three adults that won't make the car messy”Snacks & Snack Boxes · Oct 3, 10:59 pm ET
  • StarbucksSponsored

    Pumpkin Spice Latte is back

    Text ad · shown 1 time

    Questions it appeared after

    1. “i'm hosting a holiday cookie swap for 15 people, which baking supplies should i stock up on and how much flour and butter?”Baking Supplies · Oct 4, 12:42 am ET
  • StarbucksSponsored

    Discover new fall flavors

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • StarbucksSponsored

    The perfect sip is ready

    Text ad · shown 1 time

    Questions it appeared after

    1. “starbucks baya vs celsius for someone who wants caffeine but likes fruity flavors”Energy Drinks · Oct 4, 11:18 am ET
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like