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ButcherBox ads in ChatGPT

In our capture of logged-out ChatGPT, 21 ads from ButcherBox appeared on screen (all text ads), in 6 distinct ad copies across 1 industry and 14 topics. Each one appeared after our follow-up message asking for a sponsored ad.

butcherbox.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
21
distinct ad copies
6
industries
1
topics
14

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where ButcherBox advertised, not how often ChatGPT shows its ads.

Ad copies

ButcherBox ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

6 ad copies

  • ButcherBoxSponsored

    See Pricing & Plans

    Text ad · shown 12 times

    Questions it appeared after

    1. “hello fresh menu”Meal Kits · Oct 3, 9:37 pm ET
    2. “i'm a night owl living in reno and get hungry at 1am, which fast food chains have the best late night value menus?”Restaurant Deals & Fast Food · Oct 3, 9:45 pm ET
    3. “everyplate delivery late what now”Meal Kits · Oct 3, 10:17 pm ET
    4. “how do i choose which pantry staples to buy first when i'm setting up a kitchen from zero”Pantry Staples · Oct 3, 11:16 pm ET

    +8 more conversations with this ad copy

  • ButcherBoxSponsored

    Better Meat Starts Here

    Text ad · shown 3 times

    Questions it appeared after

    1. “heat and eat”Prepared Meal Delivery · Oct 3, 9:38 pm ET
    2. “meal kit ingredients missing from box”Meal Kits · Oct 3, 10:28 pm ET

    +1 more conversation with this ad copy

  • ButcherBoxSponsored

    Why ButcherBox is Better

    Text ad · shown 3 times

    Questions it appeared after

    1. “99 ranch prices vs costco”International Groceries · Oct 3, 11:05 pm ET

    +2 more conversations with this ad copy

  • ButcherBoxSponsored

    Explore Our Products

    Text ad · shown 1 time

    Questions it appeared after

    1. “how much caviar do i need per person for a party and what will it cost”Specialty & Gourmet Foods · Oct 3, 11:26 pm ET
  • ButcherBoxSponsored

    Pasture Raised Pork

    Text ad · shown 1 time

    Questions it appeared after

    1. “my wife is from brazil and wants to make feijoada for her birthday, where can we find brazilian ingredients in boston?”International Groceries · Oct 3, 11:31 pm ET
  • ButcherBoxSponsored

    Wild Caught Seafood

    Text ad · shown 1 time

    Questions it appeared after

    1. “fishwife tinned fish”Specialty & Gourmet Foods · Oct 3, 11:32 pm ET
Where it showed

Where ButcherBox ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 2 more topics, 2 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where ButcherBox’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Hungryroot1,514 ads shown14 shared topicsDoorDash728 ads shown13 shared topicsThistle207 ads shown13 shared topicsGoldbelly247 ads shown10 shared topicsForbes423 ads shown10 shared topicsmarleyspoon.com21 ads shown9 shared topicsNerdwallet1,442 ads shown7 shared topicstop5best.com535 ads shown6 shared topicsConsumer Rating255 ads shown7 shared topicswarehouse115.com32 ads shown6 shared topicsezCater109 ads shown6 shared topicsriseandpuff.com24 ads shown6 shared topicsoceansideseafood.com16 ads shown4 shared topicsJotform3,005 ads shown6 shared topicssugoimart.com102 ads shown3 shared topicsCandyWarehouse.com71 ads shown5 shared topicsDon Peter's Carniceria48 ads shown5 shared topicsPorter Road29 ads shown5 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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