Rover.com ads in ChatGPT
In our capture of logged-out ChatGPT, 42 ads from Rover.com appeared on screen (all text ads), in 8 distinct ad copies across 1 industry and 8 topics. Each one appeared after our follow-up message asking for a sponsored ad.
- ads shown
- 42
- distinct ad copies
- 8
- industries
- 1
- topics
- 8
Logged-out ChatGPT from US connections, Oct 3–4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Rover.com advertised, not how often ChatGPT shows its ads.
Rover.com ad copies, most shown first
Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.
8 ad copies
- Rover.comSponsored
5-Star Pet Sitters on Rover
Text ad · shown 16 times
Questions it appeared after
- “My dog loves swimming, are there dog daycares or resorts with pools in the Dallas area?”Pet Boarding & Daycare · Oct 4, 3:49 am ET
- “best pet sitting service for a household with dogs, cats, and a bird”Dog Walkers & Pet Sitters · Oct 4, 3:50 am ET
- “how much is a dog walker”Dog Walkers & Pet Sitters · Oct 4, 4:25 am ET
+13 more conversations with this ad copy
- Rover.comSponsored
Rover - Trusted Pet Sitters
Text ad · shown 11 times
Questions it appeared after
- “My dog shakes and hides whenever we pull into the groomer's parking lot, what gentler options exist?”Pet Grooming Services · Oct 4, 3:38 am ET
+10 more conversations with this ad copy
- Rover.comSponsored
Best Local Dog Sitters
Text ad · shown 5 times
Questions it appeared after
- “My parents usually watch my dog but they can't this time, is a Rover overnight sitter safe for a first timer?”Dog Walkers & Pet Sitters · Oct 3, 11:07 pm ET
- “best option for daily puppy visits while I'm at work for 8 hours”Dog Walkers & Pet Sitters · Oct 3, 11:11 pm ET
+3 more conversations with this ad copy
- Rover.comSponsored
5-Star Dog Sitters
Text ad · shown 4 times
Questions it appeared after
- “best friends pet hotel vs petsmart”Pet Boarding & Daycare · Oct 3, 11:30 pm ET
+3 more conversations with this ad copy
- Rover.comSponsored
Dog Boarding Near You
Text ad · shown 2 times
Questions it appeared after
- “holiday dog boarding rates”Pet Boarding & Daycare · Oct 3, 11:09 pm ET
+1 more conversation with this ad copy
- Rover.comSponsored
Find Pet Sitter Near You
Text ad · shown 2 times
Our export holds no question text for these conversations.
- Rover.comSponsored
Trusted Dog Walkers
Text ad · shown 1 time
Questions it appeared after
- “I'm moving to a new city where I know nobody, how do I find a dog walker I can trust with my keys?”Dog Walkers & Pet Sitters · Oct 3, 11:09 pm ET
- Rover.comSponsored
Why not try Rover?
Text ad · shown 1 time
Our export holds no question text for this conversation.
Where Rover.com ads appeared
The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.
Industries
Topics
Brands in the same topics
Other advertisers whose ads appeared in conversations on the topics where Rover.com’s did, ranked by how much those topics overlap. Each tile opens its page.
18 brands
Furbo Pet Camera119 ads shown6 shared topics
CityVet98 ads shown7 shared topics
Chewy632 ads shown8 shared topics
Forbes423 ads shown6 shared topics
atlaspetcompany.com126 ads shown6 shared topics
Tumble838 ads shown7 shared topics
Petfolk54 ads shown5 shared topics
Ring216 ads shown4 shared topics
Jotform3,005 ads shown6 shared topics
K9 Mania Dog Training36 ads shown4 shared topics
petocart.com62 ads shown6 shared topics
Spot Pet Insurance68 ads shown5 shared topics
KITTY in NY10 ads shown2 shared topics
Thumbtack888 ads shown3 shared topics
iRobot74 ads shown4 shared topics
temu.com2,744 ads shown5 shared topics
Quince701 ads shown1 shared topic
BISSELL109 ads shown3 shared topicsHow this data was captured
What we ran, what counts as a shown ad, and what these numbers cannot tell you.
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
Explore the library
All 20 industries, the most shown topics and the guides, one link each.
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