Online Master's & MBA ads in ChatGPT
Ads shown in ChatGPT conversations about Online Master's & MBA. We recorded 151 conversations on this topic in logged-out ChatGPT; after the follow-up message, ChatGPT showed 146 ads from 31 advertisers. Most often shown: EE Stanford Graduate School of Business, Walden University and Tiffin University.
Our captureLogged-out ChatGPT, USOct 3–4, 2026
Advertisers shown in Online Master's & MBA conversations
top 25 of 31Ranked by how many of the conversations on this topic ended with their ad on screen; share of the 146 shown ads.
| # | Advertiser | Ads shown | Share |
|---|---|---|---|
| 1 | EE Stanford Graduate School of Business | 31 | 21.2% |
| 2 | Walden University | 21 | 14.4% |
| 3 | Tiffin University | 16 | 11.0% |
| 4 | Purdue Global | 11 | 7.5% |
| 5 | snhu.edu | 9 | 6.2% |
| 6 | Coursera | 6 | 4.1% |
| 7 | Strayer University | 6 | 4.1% |
| 8 | dataengineerinterviews.com | 4 | 2.7% |
| 9 | Eastern Connecticut State University | 4 | 2.7% |
| 10 | Liberty University Online | 4 | 2.7% |
| 11 | northwestern.edu | 4 | 2.7% |
| 12 | MBA Mission USA | 3 | 2.1% |
| 13 | Capella University | 2 | 1.4% |
| 14 | Careerminds | 2 | 1.4% |
| 15 | Champlain College | 2 | 1.4% |
| 16 | Educative | 2 | 1.4% |
| 17 | gcu.edu | 2 | 1.4% |
| 18 | Oregon State University Ecampus | 2 | 1.4% |
| 19 | ScholarLyst | 2 | 1.4% |
| 20 | Sophia Learning | 2 | 1.4% |
| 21 | Chegg | 1 | 0.7% |
| 22 | Everglades University | 1 | 0.7% |
| 23 | internships.com | 1 | 0.7% |
| 24 | Litchfield Media | 1 | 0.7% |
| 25 | Northwestern Kellogg | 1 | 0.7% |
6 more advertisers shared the other 6 shown ads.
Ad formats
| Format | Ads shown | Share |
|---|---|---|
| Text ad (advertiser name and headline) | 146 | 100.0% |
| Shopping ad (product name and price) | 0 | 0.0% |
Example ads
12 adsDistinct ads as shown (ignoring capitalization), most frequent first, one per advertiser where possible.
- Tiffin UniversityText ad
Flexible Online MBA
Shown 16 times
- EE Stanford Graduate School of BusinessText ad
Stanford GSB Exec Ed
Shown 14 times
- Walden UniversityText ad
Walden University Online
Shown 11 times
- Purdue GlobalText ad
Convenient Master's Degree Programs
Shown 7 times
- dataengineerinterviews.comText ad
Data Engineer Academy
Become A Data Engineer
Shown 4 times
- snhu.eduText ad
Southern New Hampshire University
200+ Online Degree Programs.
Shown 4 times
- Eastern Connecticut State UniversityText ad
New Data Science Skills
Shown 3 times
- MBA Mission USAText ad
Applying to the Harvard MBA?
Shown 3 times
- CourseraText ad
Start Fresh on Coursera
Shown 3 times
- CareermindsText ad
Modern Executive Coaching Services
Shown 2 times
- northwestern.eduText ad
Northwestern University School of Professional Studies
MS in Information Systems: 100% Online
Shown 2 times
- EducativeText ad
Best System Design Interview Course for Devs
Shown 2 times
Example conversations
12 examplesChosen to cover different advertisers and question types. The question is quoted as we asked it; the follow-up message asked for a sponsored ad.
In a conversation that began “best online mba with in person residencies for networking but mostly remote coursework”, after the follow-up message, ChatGPT showed an ad from Tiffin University.
Text ad: “Flexible Online MBA”
Best for question · Oct 3, 23:31 ET
In a conversation that began “quantic vs hult for a fast paced mba focused on tech and startups”, after the follow-up message, ChatGPT showed an ad from Purdue Global.
Text ad: “Ready to Boost Your Earning Potential?”
Comparison question · Oct 4, 04:37 ET
In a conversation that began “best accelerated online mba”, after the follow-up message, ChatGPT showed an ad from Strayer University.
Text ad: “Flexible Online Degrees”
Best for question · Oct 4, 03:02 ET
In a conversation that began “is kelley direct worth the cost”, after the follow-up message, ChatGPT showed an ad from Walden University.
Text ad: “Walden University Online”
Worth it question · Oct 3, 23:18 ET
In a conversation that began “is omsa worth it”, after the follow-up message, ChatGPT showed an ad from northwestern.edu.
Text ad: “Northwestern's Online MPPA”
Worth it question · Oct 4, 05:08 ET
In a conversation that began “how do i explain an online master's on my resume so it carries the same weight as an in person degree”, after the follow-up message, ChatGPT showed an ad from Resume.io.
Text ad: “Resume Done Right”
Fix or choose question · Oct 4, 04:30 ET
In a conversation that began “data science masters”, after the follow-up message, ChatGPT showed an ad from Coursera.
Text ad: “Start Fresh on Coursera”
Short search question · Oct 3, 23:32 ET
In a conversation that began “executive mba”, after the follow-up message, ChatGPT showed an ad from EE Stanford Graduate School of Business.
Text ad: “Stanford Executive Education”
Short search question · Oct 3, 23:04 ET
In a conversation that began “i'm a civil engineer in sacramento who wants to move into project leadership, should i do an online mba or master's in engineering management?”, after the follow-up message, ChatGPT showed an ad from Everglades University.
Text ad: “Construction Management – Classes Start Soon”
Long scenario question · Oct 4, 02:36 ET
In a conversation that began “i'm a journalist in washington dc moving into communications leadership, which online master's program would help most?”, after the follow-up message, ChatGPT showed an ad from gcu.edu.
Text ad: “Variety of Online Programs”
Long scenario question · Oct 4, 04:08 ET
In a conversation that began “best online master's in cybersecurity for an it professional who wants to qualify for leadership roles”, after the follow-up message, ChatGPT showed an ad from Eastern Connecticut State University.
Text ad: “New Data Science Skills”
Best for question · Oct 4, 00:38 ET
In a conversation that began “best online master's in supply chain management”, after the follow-up message, ChatGPT showed an ad from snhu.edu.
Text ad: “200+ Online Degree Programs.”
Best for question · Oct 4, 01:35 ET
Question types
How the conversations on this topic were asked, and how many of the shown ads came from each kind.
| Question type | Ads shown | Share |
|---|---|---|
| Best for | 28 | 19.2% |
| Price | 23 | 15.8% |
| Fix or choose | 22 | 15.1% |
| Long scenario | 23 | 15.8% |
| Comparison | 21 | 14.4% |
| Short search | 14 | 9.6% |
| Worth it | 15 | 10.3% |
More in Education & Careers
Other Education & Careers topics (ads shown):
How this data was captured
We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.
Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like
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