Advertiser

northwestern.edu ads in ChatGPT

In our capture of logged-out ChatGPT, 20 ads from northwestern.edu appeared on screen (all text ads), in 10 distinct ad copies across 1 industry and 7 topics. Each one appeared after our follow-up message asking for a sponsored ad.

northwestern.eduLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
20
distinct ad copies
10
industries
1
topics
7

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where northwestern.edu advertised, not how often ChatGPT shows its ads.

Ad copies

northwestern.edu ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

10 ad copies

  • Northwestern University School of Professional StudiesSponsored

    Master's in Information Design and Strategy

    Text ad · shown 5 times

    Questions it appeared after

    1. “cheapest ux design course online”UX Design Courses · Oct 3, 9:50 pm ET
    2. “i'm 41 and work as a librarian in portland, oregon, which ux research course would suit someone who loves organizing information?”UX Design Courses · Oct 3, 9:55 pm ET
    3. “alternatives to the google ux design certificate”UX Design Courses · Oct 3, 9:58 pm ET
    4. “how to transition from graphic design to ux”UX Design Courses · Oct 3, 10:41 pm ET
    5. “i'm 50 and recently laid off from a print design job in milwaukee, which ux program helps older designers transition?”UX Design Courses · Oct 3, 10:45 pm ET
  • Northwestern University School of Professional StudiesSponsored

    MS in Information Systems: 100% Online

    Text ad · shown 4 times

    Questions it appeared after

    1. “is a community college it certificate worth it compared to just getting certifications”Online Community College · Oct 4, 2:57 am ET

    +3 more conversations with this ad copy

  • Northwestern University School of Professional StudiesSponsored

    Prepare for Your Risk Career with Northwestern

    Text ad · shown 3 times

    Questions it appeared after

    1. “is an adjuster license worth it”Insurance Licensing · Oct 3, 11:27 pm ET
    2. “best insurance course for a captive agent at state farm or allstate who wants to go independent later”Insurance Licensing · Oct 3, 11:30 pm ET

    +1 more conversation with this ad copy

  • Northwestern University School of Professional StudiesSponsored

    1-Year MS in Information Systems

    Text ad · shown 2 times

    Questions it appeared after

    1. “how do i transition from teaching english into a technical writing career”Writing Courses · Oct 4, 1:37 am ET

    +1 more conversation with this ad copy

  • Northwestern University School of Professional StudiesSponsored

    Your Career, Accelerated

    Text ad · shown 1 time

    Questions it appeared after

    1. “i'm 26 with a sociology degree and work in customer support at a saas company, which bootcamp could help me move into engineering?”Coding Bootcamps · Oct 3, 9:24 pm ET
  • Northwestern University School of Professional StudiesSponsored

    MS in Information Design and Strategy

    Text ad · shown 1 time

    Questions it appeared after

    1. “ux content collective vs ux writing hub for learning ux writing professionally”UX Design Courses · Oct 3, 9:58 pm ET
  • Northwestern University School of Professional StudiesSponsored

    Online MS in Information Design and Strategy

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Northwestern University School of Professional StudiesSponsored

    Earn an MS in Information Systems in just one year

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Northwestern University School of Professional StudiesSponsored

    Northwestern's Online MPPA

    Text ad · shown 1 time

    Questions it appeared after

    1. “is omsa worth it”Online Master's & MBA · Oct 4, 5:08 am ET
  • Northwestern University School of Professional StudiesSponsored

    Advance Into Senior Risk Leadership

    Text ad · shown 1 time

    Questions it appeared after

    1. “how do i switch from claims to underwriting and which courses would help”Insurance Licensing · Oct 4, 5:43 am ET
Where it showed

Where northwestern.edu ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like