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Emirates ads in ChatGPT

In our capture of logged-out ChatGPT, 10 ads from Emirates appeared on screen (all text ads), in 3 distinct ad copies across 2 industries and 3 topics. Each one appeared after our follow-up message asking for a sponsored ad.

emirates.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
10
distinct ad copies
3
industries
2
topics
3

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Emirates advertised, not how often ChatGPT shows its ads.

Ad copies

Emirates ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

3 ad copies

  • EmiratesSponsored

    Emirates Economy ​

    Text ad · shown 4 times

    Questions it appeared after

    1. “I'm flying from new york to dubai and have the choice of emirates nonstop or qatar with a stop in doha for $200 less, which is better?”Airline Comparisons · Oct 3, 9:23 pm ET
    2. “qatar vs emirates vs etihad for a flight to the maldives, which has the best economy experience”Airline Comparisons · Oct 3, 10:20 pm ET
    3. “best airline in the middle east for economy”Airline Comparisons · Oct 3, 10:22 pm ET
    4. “how should i choose between emirates and qatar when the price is about the same to dubai”Airline Comparisons · Oct 3, 10:47 pm ET
  • EmiratesSponsored

    Emirates Business ​

    Text ad · shown 3 times

    Questions it appeared after

    1. “is it worth paying extra for a business class seat with a door on a flight to dubai”Business Class Deals · Oct 3, 9:23 pm ET
    2. “I have a 13 hour flight to dubai from houston and keep going back and forth on paying $2,000 extra for business, what would you do?”Business Class Deals · Oct 3, 9:58 pm ET
    3. “we want to fly business class to the maldives for our honeymoon from new york, which airline gives couples the nicest seats together?”Business Class Deals · Oct 3, 10:30 pm ET
  • EmiratesSponsored

    Emirates Premium Economy ​

    Text ad · shown 3 times

    Questions it appeared after

    1. “how much does emirates charge for seat selection”Airline Comparisons · Oct 3, 9:57 pm ET
    2. “is premium economy worth it on emirates”Airline Comparisons · Oct 3, 10:24 pm ET

    +1 more conversation with this ad copy

Where it showed

Where Emirates ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Emirates’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Expedia1,840 ads shown2 shared topicsCushion Lab124 ads shown2 shared topicsJSX82 ads shown2 shared topicsLa Compagnie39 ads shown2 shared topicsDelta Air Lines12 ads shown2 shared topicsNerdwallet1,442 ads shown2 shared topicsRuti30 ads shown2 shared topicsSlickTrip22 ads shown2 shared topicsQuince701 ads shown1 shared topicgoreadyinsurance.com57 ads shown2 shared topicsCheapoair26 ads shown2 shared topicsBusiness Skies22 ads shown2 shared topicsAllianz373 ads shown1 shared topicExoticca Travel US56 ads shown2 shared topicsflyslate.com17 ads shown2 shared topicsMercuryJets11 ads shown2 shared topicsVistaPrint US1,702 ads shown2 shared topicsNavan20 ads shown1 shared topic
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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