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Delta Air Lines ads in ChatGPT

In our capture of logged-out ChatGPT, 12 ads from Delta Air Lines appeared on screen (all text ads), in 4 distinct ad copies across 1 industry and 3 topics. Each one appeared after our follow-up message asking for a sponsored ad.

delta.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
12
distinct ad copies
4
industries
1
topics
3

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Delta Air Lines advertised, not how often ChatGPT shows its ads.

Ad copies

Delta Air Lines ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

4 ad copies

  • Delta Air LinesSponsored

    Delta First Seats

    Text ad · shown 7 times

    Questions it appeared after

    1. “is united economy plus worth it”Airline Comparisons · Oct 3, 10:29 pm ET
    2. “is delta worth the extra money”Airline Comparisons · Oct 3, 10:36 pm ET
    3. “united economy plus price per flight”Airline Comparisons · Oct 3, 10:38 pm ET
    4. “is paying for delta comfort plus worth it on a red-eye from LA to new york”Airline Comparisons · Oct 3, 10:39 pm ET
    5. “delta one vs united polaris”Business Class Deals · Oct 3, 10:39 pm ET

    +2 more conversations with this ad copy

  • Delta Air LinesSponsored

    Flights to Paris, France

    Text ad · shown 2 times

    Questions it appeared after

    1. “we're flying from salt lake to paris and delta offers a nonstop but air france is $300 cheaper with a stop, which is the smarter choice?”Airline Comparisons · Oct 3, 9:29 pm ET
    2. “air france vs klm for flights to paris”Airline Comparisons · Oct 3, 9:57 pm ET
  • Delta Air LinesSponsored

    Flights to Tokyo, Japan

    Text ad · shown 2 times

    Questions it appeared after

    1. “my boss approved business class for my trip from detroit to tokyo but i have to choose the airline, delta or ana, which is better?”Business Class Deals · Oct 3, 9:55 pm ET
    2. “business class tokyo”Business Class Deals · Oct 3, 10:51 pm ET
  • Delta Air LinesSponsored

    Delta Air Lines® Tickets

    Text ad · shown 1 time

    Questions it appeared after

    1. “delta airlines”Airline Comparisons · Oct 3, 10:39 pm ET
Where it showed

Where Delta Air Lines ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Delta Air Lines’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Expedia1,840 ads shown3 shared topicsLa Compagnie39 ads shown3 shared topicsJSX82 ads shown2 shared topicsCushion Lab124 ads shown2 shared topicsEmirates10 ads shown2 shared topicsNerdwallet1,442 ads shown3 shared topicsRuti30 ads shown2 shared topicsSlickTrip22 ads shown2 shared topicsCheapoair26 ads shown3 shared topicsBusiness Skies22 ads shown3 shared topicsQuince701 ads shown1 shared topicAllianz373 ads shown2 shared topicsgoreadyinsurance.com57 ads shown2 shared topicsExoticca Travel US56 ads shown2 shared topicsNavan20 ads shown2 shared topicsflyslate.com17 ads shown2 shared topicsMercuryJets11 ads shown2 shared topicsGroupon576 ads shown2 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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