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Dirt Legal ads in ChatGPT

In our capture of logged-out ChatGPT, 10 ads from Dirt Legal appeared on screen (all text ads), in 6 distinct ad copies across 3 industries and 4 topics. Each one appeared after our follow-up message asking for a sponsored ad.

dirt-legal.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
10
distinct ad copies
6
industries
3
topics
4

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Dirt Legal advertised, not how often ChatGPT shows its ads.

Ad copies

Dirt Legal ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

6 ad copies

  • Dirt LegalSponsored

    Get Your RV Registration Started

    Text ad · shown 5 times

    Questions it appeared after

    1. “how much does travel trailer insurance cost for a 30k trailer used a few times a year”RV Insurance · Oct 4, 1:35 am ET
    2. “how do i decide how much liability coverage i need for a 40 foot motorhome”RV Insurance · Oct 4, 2:25 am ET
    3. “I'm 70 and spend winters in a park model RV in Yuma, Arizona, what kind of insurance covers that and which company?”RV Insurance · Oct 4, 3:06 am ET

    +2 more conversations with this ad copy

  • Dirt LegalSponsored

    Bought an RV? Start Here

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Dirt LegalSponsored

    Off-Road Vehicle Paperwork Help

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Dirt LegalSponsored

    Vehicle Registration Starts Here

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • Dirt LegalSponsored

    RV Registration Help

    Text ad · shown 1 time

    Questions it appeared after

    1. “best rv insurance with total loss replacement for a brand new 2026 airstream”RV Insurance · Oct 4, 4:25 am ET
  • Dirt LegalSponsored

    Get Your RV Ready for the Open Road

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where Dirt Legal ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Dirt Legal’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Roamly Insurance Group23 ads shown3 shared topicsmtregistrationservices.com19 ads shown3 shared topicsRide Legal19 ads shown3 shared topicsThe Zebra495 ads shown2 shared topicsEverQuote1,002 ads shown1 shared topicGEICO552 ads shown2 shared topicsAllianz373 ads shown2 shared topicsRV Overnights54 ads shown2 shared topicsJotform3,005 ads shown3 shared topicsGet Endurance Warranty262 ads shown3 shared topicsJerry59 ads shown1 shared topicBestMoney420 ads shown1 shared topicMoney.com28 ads shown1 shared topicforthepeople.com23 ads shown2 shared topicsBumper15 ads shown2 shared topicsEdmunds.com11 ads shown2 shared topicsAirstream10 ads shown2 shared topicstemu.com2,744 ads shown1 shared topic
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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