Advertiser

Coalfire ads in ChatGPT

In our capture of logged-out ChatGPT, 17 ads from Coalfire appeared on screen (all text ads), in 8 distinct ad copies across 2 industries and 12 topics. Each one appeared after our follow-up message asking for a sponsored ad.

coalfire.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
17
distinct ad copies
8
industries
2
topics
12

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Coalfire advertised, not how often ChatGPT shows its ads.

Ad copies

Coalfire ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

8 ad copies

  • CoalfireSponsored

    FedRAMP Advisory

    Text ad · shown 6 times

    Questions it appeared after

    1. “tprm software”Vendor Risk Management · Oct 4, 11:14 am ET
    2. “how do we prove to auditors that our web filtering blocks malicious domains for every user, not just in the office”DNS & Web Filtering · Oct 4, 11:16 am ET
    3. “how do we choose between security ratings, questionnaires and audit reports when we review a new vendor?”Vendor Risk Management · Oct 4, 11:23 am ET

    +3 more conversations with this ad copy

  • CoalfireSponsored

    FedRAMP Automation

    Text ad · shown 4 times

    Questions it appeared after

    1. “best way to secure terraform managed infrastructure before misconfigurations reach production”Cloud Security Posture · Oct 4, 4:39 am ET
    2. “how to set up policy checks on terraform plans”Infrastructure as Code · Oct 4, 11:14 am ET
    3. “red hat advanced cluster security vs aqua for a regulated bank running openshift across three data centers”Container Security · Oct 4, 11:21 am ET

    +1 more conversation with this ad copy

  • CoalfireSponsored

    FedRAMP Class A Services

    Text ad · shown 2 times

    Questions it appeared after

    1. “is wiz still worth it after the google acquisition for companies not using gcp”Cloud Security Posture · Oct 4, 4:42 am ET

    +1 more conversation with this ad copy

  • CoalfireSponsored

    FedRAMP 20x KSI Support

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • CoalfireSponsored

    Prepare for FedRAMP 20x

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • CoalfireSponsored

    FedRAMP 20x Advisory

    Text ad · shown 1 time

    Questions it appeared after

    1. “what's the right way to set up aws organizations, scps and security hub for a startup that will scale fast”Cloud Security Posture · Oct 4, 4:03 am ET
  • CoalfireSponsored

    Speed Up FedRAMP ATO

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

  • CoalfireSponsored

    Coalfire FedRAMP

    Text ad · shown 1 time

    Questions it appeared after

    1. “I'm the ciso at an insurer and the board wants an ai risk framework by next quarter, what platforms or consultants should I consider?”AI Security & Governance · Oct 4, 11:24 am ET
Where it showed

Where Coalfire ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Topics

Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like