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Shutterstock ads in ChatGPT

In our capture of logged-out ChatGPT, 32 ads from Shutterstock appeared on screen (all text ads), in 6 distinct ad copies across 4 industries and 14 topics. Each one appeared after our follow-up message asking for a sponsored ad.

shutterstock.comLogged-out ChatGPT, USOct 3⁠–⁠4, 2026

ads shown
32
distinct ad copies
6
industries
4
topics
14

Logged-out ChatGPT from US connections, Oct 3⁠–⁠4, 2026. Each ad came after our follow-up message asking for a sponsored ad, so the counts show where Shutterstock advertised, not how often ChatGPT shows its ads.

Ad copies

Shutterstock ad copies, most shown first

Each distinct ad copy in our capture, most shown first: the headline of a text ad, or the product and price of a shopping ad. Under each, up to five questions asked in conversations where it appeared, as we asked them; in every one, the ad appeared after our follow-up message asking for a sponsored ad.

6 ad copies

  • ShutterstockSponsored

    AI Video Maker Online

    Text ad · shown 11 times

    Questions it appeared after

    1. “captions app pro price per month”AI Video Tools · Oct 3, 9:27 pm ET
    2. “i'm an indie filmmaker with a tiny budget who wants ai-generated establishing shots for my short film, which video generator looks most cinematic?”AI Video Tools · Oct 3, 9:42 pm ET
    3. “best video editing software for a laptop with integrated graphics and 16gb of ram”Video Editing · Oct 3, 9:48 pm ET
    4. “how to choose between capcut and premiere”Video Editing · Oct 3, 10:27 pm ET

    +7 more conversations with this ad copy

  • ShutterstockSponsored

    AI Video Generator

    Text ad · shown 7 times

    Questions it appeared after

    1. “best runway alternative for filmmakers”AI Video Tools · Oct 3, 10:36 pm ET
    2. “obs vs bandicam for gaming”Screen Recording · Oct 3, 11:03 pm ET

    +5 more conversations with this ad copy

  • ShutterstockSponsored

    Turn Text Into AI Video

    Text ad · shown 6 times

    Questions it appeared after

    1. “cheapest realistic text to speech”Text to Speech · Oct 3, 11:18 pm ET

    +5 more conversations with this ad copy

  • ShutterstockSponsored

    AI Video Ads Generator

    Text ad · shown 4 times

    Questions it appeared after

    1. “raygun”Error Tracking · Oct 3, 10:57 pm ET

    +3 more conversations with this ad copy

  • ShutterstockSponsored

    Create Videos With AI

    Text ad · shown 3 times

    Questions it appeared after

    1. “best video editing app for travel vloggers who edit on their phone and post daily while abroad”Video Editing · Oct 3, 10:52 pm ET

    +2 more conversations with this ad copy

  • ShutterstockSponsored

    Product Videos With AI

    Text ad · shown 1 time

    Our export holds no question text for this conversation.

Where it showed

Where Shutterstock ads appeared

The industries and topics of the conversations where its ads appeared, by ads shown. Topics are our own labels for the questions we wrote.

Industries

Topics

and 2 more topics, 2 ads in all

Same topics

Brands in the same topics

Other advertisers whose ads appeared in conversations on the topics where Shutterstock’s did, ranked by how much those topics overlap. Each tile opens its page.

18 brands

Runway AI518 ads shown11 shared topicsmirage.app55 ads shown11 shared topicsEnvato271 ads shown10 shared topicsCaptions: AI Edits Your Video69 ads shown10 shared topicsvivideo.ai39 ads shown7 shared topicsZeely119 ads shown9 shared topicsFlova.ai48 ads shown6 shared topicsVexub25 ads shown6 shared topicsxoticpc.com119 ads shown6 shared topicsPicsArt44 ads shown8 shared topicsSeaArt29 ads shown7 shared topicsJotform3,005 ads shown6 shared topicsSuite Studios58 ads shown4 shared topicsdavinci.ai47 ads shown5 shared topicsElevenAgents34 ads shown4 shared topicsVistaPrint US1,702 ads shown4 shared topicsCoursera1,187 ads shown3 shared topicsRocket Money594 ads shown5 shared topics
Method

How this data was captured

What we ran, what counts as a shown ad, and what these numbers cannot tell you.

We used logged-out ChatGPT from US internet connections and started a new conversation for every question. Message 1 was the question. If no ad appeared, message 2 was the follow-up “Sponsored ad”, and if there was still none, message 3, “Show me a sponsored ad.”, was a last try. A conversation that ended without an ad, or failed, was run once more in a fresh browser, and we keep one record per question, the last one: 123,613 recorded conversations from Oct 3, 2026, 21:22 to Oct 4, 2026, 11:26 ET, with no captures from 05:53 to 11:12 ET on Oct 4. Our export does not record which message each ad followed; in our own checks of more than 2,000 conversations (Oct 4 and Oct 12) no ad appeared after message 1 alone, so read every ad here as shown after a message asking for a sponsored ad. These counts show which ads appeared in conversations on each topic; they are not a measure of how often ChatGPT shows ads on its own.

Only ads drawn on screen count as shown. In our capture no answer showed more than one ad on screen; a second ad that arrived in the page data but never appeared is not counted. Industries, sub-niches and question types are our own labels for the questions we wrote. Independent; not affiliated with OpenAI. Full methodWhy this is not an ad rateWhat the ads looked like

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